6 Products You Need To Embrace The Pastel Trend

Pastels are going to hit your makeup haul in a big way in 2020. From sweet yellows and dusty pinks to dreamy blues and soft purples, these ultra-wearable shades can be dressed down for subtle day looks, and seriously dressed up for a more daring take. 

To help you get ahead of the trend, we’ve picked our favourite products to help you embrace pastels this spring. 

Melt Cosmetics Blushlight Electra

Purple blusher can be pretty daunting but Melt Cosmetics’ Blushlight in shade Electra has a super soft combination of blush and shimmering highlight. Try dusting a light amount of the high points of your cheeks to begin with and layer until you find your perfect hue. 

L.A. Girl Volumatic Colour Mascara Turquoise

Coloured mascaras are the ultimate childhood throwback and the edgiest way to master the pastel trend. The L.A. Girl Volumatic Colour Mascara in Turquoise is ultra-pigmented, making it perfect for creating a bold look against a contrasting colour, or worn on its own for a Billie Eilish vibe. 


Suva Beauty’s liners have become a staple in the BEAUTY BAY makeup haul and their pastel shades are about to become absolute essentials. Ideal for creating graphic lines to shape a look (see header image) or simple cat eye flicks with a twist. We’re loving the shades in the UV Taffies Palette.

Linda Hallberg Spectral Palette

Linda Hallberg’s Spectral Palette not only features three matte pastel hues, but three glitter and shimmer pastel shades ideal for adding a little more glam to your soft looks. Each of the high-impact shades are perfect for wearing alone for a pop of statement colour or combined for an ethereal look. 

BEAUTY BAY Liquid Crystal Eyeshadow Serenity Trio

Our Liquid Crystals have become the OGs of most beauty trends, and this time it’s the turn of the Serenity Trio. With a lilac shimmer, a peach shimmer and a duo chrome purple, the multiuse liquids can be used as an eyeshadow toppers or blinding highlighters. If you’re a Liquid Crystals pro, try mixing and layering the shades to create your own custom pastel hue.  

Stila Beauty Boss Lip Gloss Blue Sky

Stila’s Beauty Boss Lip Gloss in shade Blue Sky will help you own the pastel trend and the 90s trend in one quick swipe. The gloss has a lilac sheen with blue and purple duo chrome shimmers, great for extending pastels to the lips and leading the way on the trend.