If your hair feels brittle, broken, coarse, fluffy, or just generally exhausted by the heat or chemicals you’ve subjected it to, then you’ve come to the right place, because Philip Kingsley’s Elasticizer is the supportive sidekick you need on your shower shelf. The iconic hair treatment was originally created in the 1970s for Audrey Hepburn (yes, really) and has since gained beauty hall of fame status, with one tub selling every two minutes around the world and over 28 awards to its name.
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What exactly is Elasticizer?
Designed to restore damaged hair, Elasticizer is a strengthening pre-shampoo treatment which deeply penetrates hair to restore flexibility. It’s particularly popular for rejuvenating bleached hair, but can be used by anyone to achieve healthy, lustrous hair.
How does Elasticizer work?
The core ingredient is hydrolyzed elastin, a protein which penetrates the hair shaft and helps to strengthen the bonds responsible for giving hair elasticity – this gives hair stretch and means it’s less likely to snap and break. It’s accompanied by two other haircare heavyweights – castor oil and olive oil. Both are rich in vitamin E and fatty acids to provide a powerful moisture boost so hair feels soft and supple.
How to use Elasticizer
1. Rinse hair with warm water until thoroughly soaked.
2. Gently squeeze out excess moisture.
3. Distribute a generous portion of Elasticizer between your palms then run through the lengths of your hair, focusing on the ends. Only apply up to your roots if you feel that this area is particularly dry and needs nourishing (e.g. highlighted hair).
4, Comb through to ensure that the Elasticizer is evenly distributed. If the product is sinking in and disappearing, then keep applying until hair feels slippery and covered.
5. Cover your hair with a shower cap (or cling film). This helps to trap heat and moisture so the mask can penetrate effectively.
6. Leave on for a minimum of 20-30 minutes. Many people leave Elasticizer on their hair overnight or while they are exercising.
7. When ready, rinse out thoroughly and follow with shampoo and conditioner. If you have fine hair, shampoo twice.