I Used Vegan Beauty For A Year And It Wasn’t Actually That Hard

Whether your new year’s reso is to go full vegan or you’re dipping a toe into plant-based life with #Veganuary, steering clear of animal products in your beauty routine is easier than you think. I went vegan in January 2018 and while swapping to vegan makeup and skincare products can be tricky at first, there’s never been a better time to make the switch. 

Vegan beauty doesn’t just mean mushing up an avocado and some oats to make a DIY face mask (unless you feel like it!), and it doesn’t have to mean spending more money on pricey products you’ve never heard of. 2019 is the year of no compromises when it comes to beauty, and being vegan no longer means missing out. Loads of brands are expanding their vegan offering and, of course, BEAUTY BAY have some belters.

While I discovered some amazing vegan products last year (looking at you Yes To Coconut Ultra Hydrating Micellar Water) there are some drugstore staples I’ve been using for years that I didn’t even realise were animal product free, like Makeup Revolution’s Conceal and Define concealer and Wet n Wild’s Pro Felt Tip Eyeliner. Although it may take a little more research to fill your makeup bag with vegan products that work for you, it’s pretty rewarding to have a guilt-free routine and you’ll find your mates saying ‘Is that really vegan?!’ a lot when they borrow your stuff.

Here are some things you might want to think about when building your vegan beauty routine:


Cruelty-free doesn't always mean vegan

Although it might seem like these two would go hand-in-hand, some products may be cruelty-free but still contain products that come from animals. Always double check just to be sure, or shop our vegan edit for pre-approved products. 

Decide how you feel about honey and beeswax

As honey and beeswax come from insects, they are technically not vegan. However, as they can be obtained ethically without any harm to bees, some vegans give them a free pass. It’s up to you! If you do decide you’re okay with using these ingredients, your options open up a little. 

Do you only want to shop brands that are 100% vegan?

Some brands make sure that their full range is vegan, while others have vegan and non-vegan products. Decide whether you only want to support totally vegan brands or if you’re going to be more flexible. 

Alex's Faves

I’m all about shimmers when it comes to eyeshadow and these colours are the perfect pick of every berry tone. This palette is great for creating basic looks or going bold. 

Everyone should own this product. I apply this before moisturising as it helps moisturiser to work better (each molecule it attracts up to 1000 times its weight in water) and leaves my skin feeling smoother and softer. 

My go-to look for an evening out is winged eyeliner. This felt tip style makes it sooo easy to apply. 

I can’t believe I ever lived without this foundation. The Ordinary Serum Foundation is so lightweight but buildable and has an SPF of 15. I love that I can easily create a natural look without feeling too bare or too caked on. 

If you’re going vegan for environmental reasons, you also might want to think about waving goodbye to disposable facewipes. If you use plastic-free cotton pads, one sweep of this AMAZING micellar water removes makeup and dirt from your face, and you can chuck the used pad on the compost or in with your food waste as it is biodegradable. 

It’s no wonder everyone talks about this concealer so much. It’s gives full coverage without drying out skin, has a decent shade range, is only £4 aaaaand it’s vegan. Yay!