It’s easy to get swept away by the next big thing, but when it comes to finding The One, it’s the tried-and-tested, highly recommended favourites that land permanent places in our routines. We’ve hand-picked the icons that every beauty-obsessive needs to have tried at least once.
If it’s good enough for Kylie Jenner, then it’s good enough for us. Reach for this tiny but powerful treatment in your moments of (breakout induced) crisis. Blemish busters like zinc oxide, salicylic acid, calamine, and camphor dry out the spot and reduce inflammation so it looks calmer overnight.
If matte-but-not-cakey skin is what you seek, look no further than this MUA-approved loose setting powder. It has a soft-focus effect which evens out skin tone without adding any colour or texture to skin, and it magically feels like nothing on your face.
You’d be hard-pressed to find a beauty junkie who doesn’t swear by this iconic sponge. A regular feature in MUA kits and beauty editor makeup bags, this is more than just an average makeup sponge – when soaked in water it doubles in size and gives skin a flawless finish.
Alpha-H is easily the go-to brand for major skin transformations. This, its hero product, is an iconic liquid exfoliant famed for its ability to completely reform congested and textured skin. The formula contains glycolic acid, everyone’s favourite skin-clearing acid.
Buttery textures, long-lasting pigments, and the perfect mix of mattes and shimmers – that’s what you get with Violet Voss’s Ride Or Die Palette. With 25 flattering neutral shades to choose from, you’ll never have to worry about fallout or fading again.
Every blonde needs a purple shampoo for days when your colour is looking a little lacklustre… Whether for faux-blonde or real, this is the ultimate, ultimate formula. It cools the warm tones in hair to prevent brassiness and keep blonde looking fresh.
Most mascaras sacrifice volume for length (or vice versa) but, as per its name, this tackles both – and pulls it off. The combination of the fat, fluffy brush and buildable formula allows for dramatic falsie-effect lashes that will have strangers stopping you in the street.
MUAs worldwide swear by Embryolisse’s famous multitasking cream thanks to its ability to instantly soothe and hydrate stressed skin while at the same time prep skin for makeup. No need for fear of foundation fading or flaking, as this does double-duty to keep both makeup and skin in check.
Need to instantly add definition to your look? Simply blend this silky powder into the hollows of your face for perfectly sculpted bone structure that looks like natural shadow. Its ability to work for any and every skin tone has made this an MUA favourite.
At over fifty years old, Mario Badescu has well and truly earnt its place in our beauty hall of fame. Most will know the brand for its famous face mists, which can be used for everything from hydrating dry skin, to setting makeup and soothing irritation.
It’s not easy to find an effective face wash that removes makeup and deeply cleanses skin while providing gentle exfoliation and hydration at the same time. This luxe cleansing balm is a blogger favourite with good reason – the gel texture melts into a milk, lifting away buildup and leaving nothing but glow.