When it comes to new beauty brands, I look for two things. Of course, my main focus is on what the products do, what ingredients they contain, and whether or not they actually work, but secondly (and secretly) I definitely judge a product by how Instagrammable the packaging is. Luckily for us, the new vegan skincare brand Lovely Day delivers on both accounts.
Taking a modern and advanced approach to skincare, Lovely Day consists of no thrills, ‘does what it says on the tin’ (and seriously eye-catching) products that are made with 100% natural raw materials, but also bears in mind that natural doesn’t always equal good. Rather than fill products with (potentially irritating/ineffective) essential oils, botanical essences, and organic acids, Lovely Day focusses on using good, high-quality, safe ingredients, chosen specifically for their ability to meet your skin’s needs.
With targeted masks that tackle scarring and pigmentation and savvy ingredients like niacinamide and argan oil, to name but a few, Lovely Day is already making waves in the beauty sphere – helped along by the fact that the chic, minimal packaging looks right at home on a beauty blogger’s Insta feed.