Bold, expressive, and intentionally imperfect, maximal makeup is about letting go of the rules and leaning into creativity. Clean lines, soft fades, and symmetry are taking a back seat while bold colour, clashing shades, and instinctive application steal the spotlight. From high-impact chaotic eyeshadow to mismatched, expressive blends, these looks are the ultimate celebration of maximalist beauty, and they all start with the right colourful eyeshadow palettes.
What is the maximal makeup trend?
The maixmal beauty trend is about throwing perfection out the window, embracing individuality, and having fun with bold colour, messy blends, and unexpected placement. Maximal makeup looks are playful, expressive, and a little rebellious, often featuring face gems, statement eyeshadow, and experimentation purely for the fun of it. If you’ve seen Zara Larsson’s recent tour makeup that broke the internet, you’ll know exactly what we mean.
The best palettes for maximal Makeup
When it comes to maximalist makeup, the right palette makes all the difference. Luckily, at BEAUTY BAY, high-impact pigment, bold colour stories, and blendable formulas are our specialty. From bold berry tones to moody indigos and electric greens, we’ve shortlisted our favourite palettes for off-script eye looks and endless experimentation.
1. By BEAUTY BAY Bright Colour Palette
Made for chaotic makeup, the Bright Colour Palette is built for colour-led eye looks with impact. Packed with high-pigment mattes and shimmers across the full colour spectrum, from pinks and oranges to blues and purples, it’s ideal for layering, clashing shades, or building bold blocks of colour. Whether you keep it graphic or intentionally messy, this palette gives you the freedom to experiment without limits.
Maximal makeup looks to try with the Bright Palette
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2. Samplr #02_MOOD 25-Pan Colour Palette
Dark, smoky, and effortlessly cool, the Samplr #02_MOOD 25-Pan Palette is perfect for controlled chaos. With greys, blues, purples, and dimmed neutrals, it’s ideal for smudged liner looks, grungy metallic lids, and shadow blown out just enough. With its mix of moody depth and tonal textures, let your creativity run loose with atmospheric, expressive eye looks.
Maximal makeup looks to try with the Samplr #02_MOOD 25-Pan Colour Palette
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3. By BEAUTY BAY Berries Colour Palette
Pink eyeshadow continues to dominate maximal makeup, and the Berries Colour Palette covers every version of it. From soft rose tones to deeper cranberry and wine shades, this berry-toned lineup works for flushed, blown-out looks or more structured colour placement. In a mix of creamy mattes and glistening shimmers, it gives you everything you need to create endless playful, pink-toned looks.
Maximal makeup looks to try with the Berries Palette
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4. Samplr #01_ENERGY 25-Pan Colour Palette
Warm, saturated shades define the Samplr #01_ENERGY 25-Pan Palette. Packed with electric oranges, molten metallics, grounding greens, and rich reds that bring instant intensity to any look, creating bold but wearable combinations. Whether you’re going all-in with heat or adding a flash of copper through the crease, it’s a vibrant, expressive palette made to energise every eye look.
Maximal makeup looks to try with the #01_ENERGY Palette
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5. By BEAUTY BAY Fiery Colour Palette
Dial up the drama of your eye looks with heated tones of the By BEAUTY BAY Fiery Colour Palette. Packed with 42 gold, red, and orange mattes and shimmers, this palette is perfect for sweeping on intense, high-impact eye looks. From bright, flame-toned hues to rich browns and glowing golds, each shade delivers vibrant pigment, seamless blendability, and long-lasting wear.
Maximal makeup looks to try with the Fiery Palette
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6. By BEAUTY BAY Midnight Colour Palette
Cool tones take the spotlight in the Midnight 42 Colour Palette. With blues, purples, and pinks inspired by after-dark hues, it’s made for smoky, smudged eye looks that don’t need to be too precise. A mix of deep mattes and light-catching shimmers adds instant depth and dimension, making it an easy go-to for more dramatic, slightly undone eye looks.
Maximal makeup looks to try with the Midnight Palette
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Samplr #03_NEON GRUNGE 25-Pan Colour Palette
The #03_NEON GRUNGE 25-Pan Palette is designed for experimental colour combinations. With neon pigments, metallic finishes, and deep mattes, it allows for contrast-heavy looks that don’t rely on precision. From electric brights to dark, grungy tones, it’s the ideal palette for standout eye looks, layering unexpected shades, and playing with texture.
Maximal makeup looks to try with the #03_NEON GRUNGE Palette
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