A Men’s Skincare Routine You’ll Actually Follow

Building a skincare routine can be a daunting experience – there’s a lot of products, information, and opinions out there… The thing is, effective skincare requires more than just splashing your face with water (or worse, washing it with shower gel). It takes consistency, commitment, and experimentation as you find the right products for you. 

If you want to build a basic skincare routine from scratch, we’ve lain it all out for you below – just scroll down. 


Cleansing should always be the first step in your routine – it’s vital for removing excess oil and the dirt that settles into your pores, leading to blackheads and breakouts. Do it as soon as you wake up to clean away the night’s grime, and then again before dead to rinse away buildup. 

Ideal for any skintype, Alpha-H Balancing Cleanser is a creamy face wash which nourishes skin while it rinses away oil and impurities, leaving skin feeling clean and soft. 


Invest in a serum if you want to level up your skincare routine. Serums help to target individual skin concerns – like breakouts, scarring, redness, or fine lines. Use morning and night after cleansing. Dispense into your palms and pat into your skin. 

Prevention is better than cure – The Ordinary’s Buffet is a good all-rounder or starter serum because it’s a literal ‘buffet’ of the best skincare ingredients. Featuring peptides and hyaluronic acid, it’ll help to target everything from dry and dehydrated skin through to textural issues and scarring. 

Eye Cream

The skin around your eyes is lighter and thinner than the rest of the skin on your face, which is why it’s the first to show signs of aging and react to tiredness or dehydration with dark circles and puffy under-eyes. Apply an eye cream day and night, using your ring finger as it has the lightest pressure. 

Try Embryolisse’s Regard Radiant Eye Care – the easy-to-use stick swipes on a fast-absorbing layer of smoothing eye serum, packed with vitamins to soothe and brighten under-eye skin. The cooling formula immediately reducess puffiness (for stronger results, store it in the fridge). 

SPF Moisturiser

Even on cold and cloudy days, UV rays penetrate skin and cause cells to mutate, leading to sun spots, wrinkles, redness, and sometimes more serious issues like skin cancer. It’s important to protect your skin from these rays everyday with an SPF moisturiser. This should be the final step in your routine – but only in the morning. 

Opt for a lightweight cream like Mario Badescu’s Collagen Moisturiser SPF15. It not only acts as a UV shield (although you’ll need a higher SPF if you’re outside or in direct sunlight), but also acts as a hydrator thanks to the collagen-rich formula which protects skin from moisture loss. 

Night Cream

You don’t need SPF at nighttime but you do need hydration, and there’s no better time to apply a nourishing face cream than when you sleep and your skin is in its natural state of repair. Massage into skin after you’ve applied your serums. 

Packed with protein, collagen, and caviar extract, Mario Badescu’s Caviar Night Cream will boost your moisture levels and strengthen your skin’s barrier to prevent dehydration and loose skin. 

Face Oil

If your skin feels rough, tight, and is prone to redness then it sits on the drier side of the spectrum – and you need to take some extra action. A face oil quenches skin’s first with nourishing oils that help to soothe irritation and soften skin. Massage into skin at night, after your serums and moisturiser have absorbed. 

A blend of tried-and-tested favourites like rosehip oil, jojoba oil, and sweet almond oil, Neighbourhood Botanicals’ Big Strong Man Moisture Oil is a nourishing treatment rich in vitamin E (a powerful antioxidant which helps to nourish and restore damaged skin). Bonus: It can also be used a beard oil. 

Shave Gel

That time of the week? If shaving features in your grooming routine, then it’s important to make sure you’re using the right product. Pick the wrong one and you could end up with shaving rash, sensitivity, or missed patches.  

Elemis’ Skin Soothe Shave Gel will help you to run the blade smoothly across your face for a close and comfortable shave. It’s formulated with aloe vera, chamomile, and witch hazel, to cool and calm skin.