There’s nothing quite so satisfying as a really great shelfie, where your products are organised AF in a beauty blogger inspired fashion. But no matter how hard you try to craft an Instagram-worthy bathroom set up or colour coordinate your shelves, your oral products stick out like a sore thumb, every single time. Let’s face it, there is literally nothing aesthetically pleasing about crumpled toothpaste tubes and floss strewn all over the sink…
Things are changing however, thanks to new brands that place a whole new spin on dental care, with products that you’ll actually want to include in your shelfies. One of them is Moon – new to the UK, completely vegan, and backed by Kendall Jenner – this is definitely less oral hygiene, more oral beauty…
Moon’s eight-piece line of products is designed in sleek, minimal packaging, a chic black and white colour palette, and soft-touch materials that make the products feel more like tech accessories than dental hygiene tools. Aesthetics aside, the line really does cover everything you need, from toothbrushes to floss. The products are all made without sulphates and parabens, are PETA-certified and cruelty-free, and retail for less than £20. In addition, the brand is super transparent about its ingredients – which is refreshing, because who actually has any idea what goes in your toothpaste? In Moon’s, you’ll find the likes of tea tree, coconut oil, green tea, and echinacea.
Intrigued? Scroll down to discover our faves.
Activated Charcoal Fluoride-Free Teeth Whitening Toothpaste
Unlike most charcoal toothpastes, this one won’t stain your sink black. Instead, it foams to a light grey that doesn’t stick around – so you get all the benefits of activated charcoal (natural teeth-whitening with anti-bacterial properties), minus the mess. What’s more, the tube doesn’t crumple, so you don’t have to wring out the very last drops.
Teeth Whitening Pen
Jenner helped to co-create the bestselling Teeth Whitening Pen which helps to brighten teeth in both the short-term and the long-term, has a subtle vanilla-mint flavour, and makes the teeth whitening process both affordable and effortless. To get the best results, use it twice a day for two weeks, waiting 30 seconds before closing your mouth after applying, and 10-30 minutes before eating or drinking.
Graphite Grey Clean Slide Floss
The kind of floss you want to leave out on the counter (and would be forgiven for mistaking for an AirPods case), this floss works hard as well as looking good. It’s coated in a vegan wax that helps it glide smoothly between teeth without snapping, and has a fresh mint flavour that makes your mouth feel like you just saw your hygienist.
Soft Bristle Toothbrush Set
Hard bristle toothbrushes damage enamel and cause gum recession – it’s the movement, not the force that cleans teeth, which is why Moon were passionate about creating really soft-bristled brushes. These glide over teeth, making light work of dislodging plaque without causing irritation. Get your toothpaste ready.