We Answer The Most-Googled Beauty Questions of 2018

Google is always our first and last stop for beauty related queries – which usually results in us falling into a black hole of beauty tricks, tips, and trivia. Google just released their list of the most-asked beauty questions from 2018, and there’s a real mix. Keep scrolling to see the top ten questions and read our beauty editor’s answers. 

#10 What concealer to use

Grace says: “This is a question I get asked on a daily basis by friends and family, but the answer really lies in exactly what it is you want. In my eyes there are two different types of concealers – brightening ones (typically used under the eyes to conceal dark circles) and coverage ones (which hide blemishes such as spots, scars, and bruises etc). It’s really important to use the right one, because if you use a brightening concealer on a blemish, you’re going to draw more attention to it, and if you use a coverage concealer under your eyes it’ll probably crease and look cakey, because they’re typically thicker in texture. At the moment I’m loving Makeup Revolution’s Conceal & Define Concealer for brightening my dark circles, and Kevyn Aucoin’s Sensual Skin Enhancer to mask my acne scars and any spots I get.” 

#9 How to fix cakey makeup

Grace says: “It hits 3pm and an accidental glance in the bathroom mirror highlights a serious case of cake-face – we’ve all been there. There are long- and short-term ways to address this. For a quick fix, I rate a quick spritz of face spray or setting spray – cakey makeup typically occurs when your skin is on the dry or dehydrated side, so the liquid hydration will quickly refresh your makeup and smooth the appearance of any cakey texture. I keep a bottle on Mario Badescu Aloe Herb & Rosewater Facial Spray on my desk for this kind of makeup emergency. In the long-term, the best way to prevent cakey makeup is to amp the hydration in your skincare routine. Make sure you’re applying a hydrating serum and moisturiser before your makeup – my favourite combo is The Ordinary’s Hyaluronic Acid and Embryolisse Lait-Crème Concentre.” 

#8 How to glue down eyebrows

Grace says: “Applying glue to brows isn’t a new trend, in fact it’s been used for years in the drag community – it’s the perfect way to lay hairs down flat before concealing, since most drag artists draw on their brows. Using actual glue can end up pulling out your brow hair and giving you patchy brows so if you’re not doing drag, I wouldn’t recommend this for an everyday look! However, if you want to tame your brows, you can achieve a similar effect using soap or a good brow gel – Anastasia Beverly Hills Brow Gel keep hairs locked in place from dawn ‘til dusk (and vice versa).” 

#7 How to apply aloe vera

Grace says: “Aloe vera is a great ingredient for refreshing and soothing skin, especially if it’s sore or irritated. It’s perfect for cooling sunburn or treating burns (many people keep a plant in their kitchen because you can apply it straight from the leaves). There are plenty of aloe vera based products you can use – Holika Holika have their Soothing Gel which is 99% aloe vera, so is just as good as the plant itself, and if you have irritated skin on your face, an aloe vera sheet mask (like TonyMoly’s I’m Real Aloe Mask) will provide the ultimate refreshment.” 

#6 How to take off makeup without makeup wipes

Grace says: “Maybe you’re trying to be eco-friendlier with your beauty routine or perhaps you’ve read about how face wipes aren’t actually that great for your skin… Either way, I’m totally on board with recommending alternatives to wipes – in fact I wrote an entire article listing some preferrable solutions. There are loads of great makeup removal products out there, but you can’t beat a micellar water followed by a cleansing balm or oil, removed with a warm face cloth.” 

#5 How to do a cat-eye

Grace says: “This one comes up every single year – when I used to work on a makeup counter I was asked to do cat-eyes at least 473902 times a day, so I like to think I’m an expert by now. Start by drawing a line extending the shape of your lower lashline, then make it into a triangle by connecting it to the corner of your lower lashline and filling in the blank space. Et voila, you have the wing. Then, draw a thin line from the inner corner of your eye, and start to thicken it slightly once you hit the centre until it connects. Looking for liner recs? Check out this article.” 

#4 What hair colour looks best on me

Grace says: “It’s impossible to find the answer for this kind of thing on Google – you need to speak to a professional colourist IRL, who’ll be able to figure out the best options for you based on the undertones of your skin, your face shape, your eye colour, loads of things. Until then? Head to Pinterest for inspo.” 

#3 How to remove individual lashes

Grace says: “The key is to be as gentle as possible – no scrubbing because this will cause irritation and may pull your actual lashes out. Take some cotton pads and soak them in an eye makeup remover or a micellar water that’s suitable for use around the eyes (most are), press them over your lids and hold down for 30 seconds before gently swiping away.” 

#2 What is a lash lift

Grace says: “A lash lift is basically a perm for your lashes. They use a chemical solution to set your lashes into a certain shape. You’ll need to see a professional to get one done, and the whole process will take about an hour. You can wear mascara when you’ve had a lash lift, but you should avoid letting your lashes being exposed to moisture or steam, if possible. Lash lifts can cost anything from £50 and rarely last longer than a month, so if you want to take a more affordable approach, a good pair of eyelash curlers and an eyelash-growth serum will do the trick.” 

#1 How to apply magnetic lashes

Grace says: “Like any false lash application, magnetic lashes are fiddly, and it takes some getting used to. Apply your mascara first and let it dry before you attempt to apply the lashes – this helps them to hold better. Then start by placing the upper lash on top of your lashes, ensuring it’s as close to the lashline as possible. Hold it in place while you place the lower lash underneath your lashes, until the two connect together. Oh, and a big one to remember – don’t use tweezers – the magnets will stick to them and make the process even more difficult.”