When it comes to product claims, O’wow At-Home Smoothing Treatment is up there with the biggest and boldest. Promising to deliver instantly silky smooth, salon-quality results that last up to three months, the three-step kit also comes with a whole host of five-star reviews, not to mention a sell-out status that speaks for itself.
Intrigued to try it out first-hand, four BEAUTY BAY staff members volunteered their locks – all in the name of investigative journalism, of course. Keep reading to find out what they thought of the DIY hair treatment taking the beauty world by storm.
“When I heard about O’wow, the anti-frizz treatment that lasted three months, I was like … GIMME! My hair is super thick, naturally wavy underneath, and straight on top when left to dry on its own. The frizz is real though and most of the time I find the only way to get rid is straightening and smoothing oils. The treatment ended up taking me about three hours in total to do, and the results? Wow… (or should I say O’wow!). My hair is soft, silky, smooth and just felt like half the weight of my usual hair. The effects last ages too – even now, six weeks later, my hair just needs a quick blow dry for a frizz-free finish. 100% buying again.” – Rhiannon, Senior Ecommerce Executive
“After seeing lots of reviews and before and after pictures of O’wow, I was excited to try it! I followed the instructions exactly in terms of using the full bottle of product and left it on for the full recommended time. I was really pleased with the result. I could definitely see a difference after using the treatment – my hair was so much smoother and shinier (to the point I considered whether it was greasy but apparently this can be normal for keratin treatments until re-washed). This was right – my hair was really smooth after the first wash and I only had to blow dry it, no straighteners needed!” – Sarah, Marketing Manager
“I have very thick naturally wavy hair that tends to be a bit frizzy. During lockdown I tried to give my hair a rest from products and styling tools, but the condition worsened. Wanting to do something to tame my mane, I decided to try O’wow and, as you can see, I saw great results. This treatment is well worth the time it takes, particularly if you have quite long thick hair like mine. If I only have to do it every couple of months, it’s way less hassle than going to the hairdressers – so totally worth it.” – Nicola, Project Delivery
“I couldn’t recommend this product enough! It does take a while to complete the treatment overall, but the results are definitely worth the time! My hair is usually so frizzy after blow drying but with this treatment my hair is so sleek without even straightening after! I’ll definitely be repurchasing this product, so worth the money!” – Laura, Ecommerce Executive