Move Over Millennial Pink, Purple Is The Hottest New Beauty Trend

In case you missed it at the end of last year, ‘ultraviolet’ was officially named Pantone’s colour of 2018, and its influence is finally picking up big-time in the beauty world… 

Bold purple pigments and subtle lilac washes of colour were spotted on models’ lips and eyes at fashion week, and brands are launching everything from glitter and face masks to hairdryers and lipsticks in new violet hues in time for autumn. It’s a universally flattering shade which has been a massive hit amongst makeup artists and influencers (see Pat McGrath and Rihanna for reference), proving that millennial pink is officially no longer. 

We’ve rounded up 18 purple picks to make your beauty collection look fresh, cool, and ready for a new season.