All The Summer 2020 Beauty Trends You Need To Know

If you’re as beauty obsessed as we are, then you’re going to want to get to know about all the latest trends. From trending ingredients to new products and formulas, this is the only beauty update that you need.

From fluffy brows to pastel eyeshadow, check out the latest trends that we’re going to be obsessing over this summer.

Castor Oil

Something that originally resided at the back of our kitchen cupboards, castor oil has become a beauty wonder ingredient in a big way. This does-it-all ingredient has a whole host of beauty benefits and has been found in people’s routines for centuries. Rich in vitamin E and essential fatty acids, castor oil does anything and everything including strengthening hair, giving lashes and brows a boost, hydrating skin, and fighting against inflammation. Check out all the skin and hair benefits of castor oil here.

Skincare Capsules

Some of our most-loved beauty trends and products have K-beauty origins, so it’s no surprise that these cute little skincare capsules have come from the forward-thinkers of skincare. Each tiny capsule contains the perfect does of your favourite skincare products, making them revolutionary for having in your bag for travelling or in case of any beauty-related emergencies. Not only are they super handy, but they’re also environmentally friendly too. The formulas are water-free, meaning there is much less water waste, as well as the outer capsule being made from biodegradable materials. 

Fluffy Brows

Brows can be a touchy subject. A lot of us are still reeling from the over-plucking horrors of our youth, so you’ll be glad to know that big, bushy, unedited brows are bang on trend. For those of us with sparser brows, fear not, there are so many products out there to master your perfect fluffy brow. Follow our tips and tricks to get the latest beauty look. 

Self-Care During A Crisis

2020 has been a year like no other, seeing us retreat to our homes in times of turmoil. We know that the recent turbulent times can be tough on mental and physical health, so we’ve focussed on our ways to bring joy back into the new normal. Whether you’re looking to create an at-home spa, you’re looking for skincare hacks, or how lockdown has affected your cycle, don’t let your self-care take a back seat, pandemic or not.


Not just a trend for summer, SPF is a trend for life. If there’s going to be one product in your beauty regime, make it an SPF. Not only does SPF protect your skin from the damaging rays of the sun and skin cancer, but it also helps to battle signs of aging. Not just a summer thing, SPF should be worn all year round, come rain or shine. To find out more, check out our reasons why you should be wearing SPF, and we’ve busted some of the myths too.


The era of the Spice Girls, Sex & The City, and Clueless – what’s not to love? Although the 90s did bring some questionable beauty trends (hello overplucked brows) there are so many things that we still love about it now. From space buns and crimped hair, to dark lip liner and lipgloss, these looks have got us feeling all kinds of nostalgia. Shop our favourite 90s products here.


The pastel trend is not going anywhere, any time soon. The sugary-sweet shades are all over our Instagram feeds, and we want in on the action. The super soft yet still impactful colours gives us all the Euphoria vibes and can be worn just as easily during the day, as they can for a night out look. Want to try out the trend? Then you’ll be needing the By BEAUTY BAY The Pastels Palette – but be quick, it’s a sell-out.


Oats are the skincare ingredient you need to know, regardless of your skin type. Packed with good fats, vitamin E, and omegas 3 and 6, this breakfast staple is just as good for your skin as it is for your diet. They don’t clog pores, are filled with ceramides, and are super gentle on the skin, making them great for sensitive and acne-prone skin types. You’ll find plenty of them in our Skincare By BEAUTY BAY Colloidal Oatmeal + Oat Lipid Rich Moisturiser and Skincare By BEAUTY BAY Chamomile + Oat Lipid Cleansing Balm, and if you want to find out more about them, read up on oats here.

Hydrating Tan

Is there anything more annoying than patchy, scaly tan? We’re probably being a bit overdramatic, but one thing you want from your tan is a natural looking glow. The secret? Hydrating formulas. Dry skin and lack of moisture is the reason for your patchy, tiger bread arms, so you need to be investing in a hydrating formula like Isle Of Paradise’s brand new Hyglo Self-Tan Serum. Available in two sizes for the face and body, this tan is packed full of hyaluronic acid, which hydrates as your tan develops. The result? Enviable illuminated, glowy, tanned skin. We’re sold.