You’ll know by now that if you want the biggest, best, and newest brands, then BEAUTY BAY is the place to go. We’re always looking for the next big thing or the trending brands you need to know about and our latest exclusive launch is no exception. Introducing Superfluid, the brand creating beauty that’s inspired by real skin.
Superfluid stems from the belief that for too long, beauty has been about projecting unrealistic standards, affecting how we see and value ourselves. Going against the norm, Superfluid listen to and create their products with their customer community to bring effective, hybrid, and must-have products to life. Bridging the gap between makeup and skincare, with the aim to showcase real skin, Superfluid creates products that will not only look great in your line up, but they’ll also actually work, are 100% vegan, and embody everything that the brand and their consumers stand for.
Sounds like something you might be into? Keep scrolling to read our interview with the brand, as well as all the deets on their must-have products.
In a nutshell, what is Superfluid all about?
“Superfluid is, above all, about community. A community that comes together to shift traditional beauty standards towards a more self-accepting and self-loving reality.
We approach self-care at 360 degrees – emotional, physical, and mental wellbeing is key, and so we build our brand with our community, keeping the development process a collaborative two-way conversation with our customers.
Understanding what is important to our community helps us better meet their needs. We strive to add value in people’s lives, rather than just saying, ’Oh, you need this new face cream”
Who is Superfluid for?
“It’s for everyone who is looking to simplify their beauty routine, while having fun. For those who don’t have the time to do a 10-step routine but still want to see results. We are focused on delivering effective, does-it-all formulas that make our life easier.
But above all, Superfluid is for those looking for an approach to beauty that is easy, fun and bold.
We are not going to use our communities insecurities as a way to sell you a product or tell them what the “need” to change about their skin. Instead we are focused on celebrating uniqueness and building products together with our community, to make them feel empowered but never ashamed or as if they need to hide those so called ‘imperfections’.”
What are the go-to Superfluid products?
“Definitely our latest launches – everyone has been loving our new super-fast absorbing So Far So Smooth Hydrating Body Oil, especially if you’re looking to hydrate your skin after the summer sun! We would also definitely recommend to try our gentle Square One Gentle Foam Cleanser, as it’s suitable for all skin types and gets rid of all the junk that our skin accumulates throughout the day, including pollution!”
Superbalm Lip Balm Neutral
First up in their line-up of must-have products is this practically magic lip balm. The Superbalm Lip Balm is the perfect does-it-all formula that you can rely on for looking and feeling your best all day, every day. The clear, non-sticky, vanilla scented formula has been enriched with pomegranate extract and plant-derived squalene to soften and smooth the lips, whilst the special pigments react with the pH of your lips for a soft, natural colour. You can never have too many lip balms, right?
Square One Gentle Foam Cleanser
A newbie on the Superfluid block, the Square One Gentle Foam Cleanser is here to make your skincare routine easier than ever. Like with all of their products, Superfluid asked their customers what they wanted, and they listened. Based on community votes, Superfluid co-created this purifying, lightly scented, rinse off foaming water for you to cleanse and refresh your complexion with. The formula gently removes impurities, dirt, excess oil, and pollution, leaving your skin soft, cleansed, and never stripped. Formulated with chamomile extract, niacinamide, and vitamin E for some extra TLC, this is a must-have for your bathroom shelf. Plus, it’s been lab tested to make sure that it’s cleansing, gentle, and moisturising.
So Far So Smooth Hydrating Body Oil
Another new addition to the Superfluid family is the So Far So Smooth Hydrating Body Oil. Here to help you celebrate yourself in your own skin, this body oil is the one that your skin has been waiting for. Superfluid identified that ‘fast-absorbing’ and ‘hemp seed oil’ were the two main requirements for their customers, which makes them the focal point of this ultra-softening body oil. The blend of hemp, jojoba, almond, and blueberry oils sink into the skin in a super speedy fashion, meaning that you can get dressed without staining your clothes. The result? Soft, healthy, glowy skin that looks as good as you feel.
B.L.U.R Primer Moisturiser
Bridging the gap between skincare and makeup is this hybrid primer and moisturiser in one – the B.L.U.R Primer Moisturiser. Focused on making your beauty routine as fuss-free as possible, this little number helps to moisturise, control shine, and even out the skin tone in just one application. The creamy yet lightweight formula uses hyaluronic acid and aloe vera to add hydration, whilst Vitalight and vitis vita help to minimise the pores, prepping the perfect, soft-matte base for makeup. It’s been clinically tested and is vegan and cruelty-free, so what are you waiting for? Haul it now.
Combo Goals Lip ‘n’ Cheek
There are few things we love more than a multi-tasking product that makes feeling your best easy, which is why we’re naturally obsessed with the Combo Goals Lip ‘n’ Cheek. It’s a two-in-one stick that’s perfect for on-the-go (or at home, whatever works for you), which can be used on the lips and cheeks for an instant, minimal effort pop of colour that leaves your skin looking healthy. The weightless, cream-to-powder formula can be layered for a buildable wash of colour with a slight, glow-giving sheen. It’s available in four colours to suit any and all complexions, but a personal fave of ours is the vibrant pop of Coral.
Cooler Eye Gel
Last, but by no means least, is the Cooler Eye Gel – this is eight hours sleep, bottled. Created to help refresh, soothe, and soften the delicate eye area, this weightless, gel-to-cream formula helps to reduce signs of fatigue for a fresh faced finish. Infused with raspberry extract and hyaluronic acid to hydrate, as well as caffeine and pepper extract to wake up your eyes and get rid of that extra baggage you’ve been carrying. To make it even better, the tube is made out of 89% bio-based plastic, making it just as friendly to the planet as it is to your skin.