Introducing, The Take The Crown Collection

Inspired by winter colours, black magic, and fearless femininity, the Take The Crown collection celebrates an expression of individuality and opportunity for creativity, conjuring feelings of fun, freedom, and festivity. 

With iridescent sparkle, warm tones, icy hues, and reflective finishes, choose from a selection of eight makeup looks to command attention this season.

Frozen Reign

Blend, buff, and crown with frost. Winter is here.

Frozen Reign
Melissa - Frozen Reign

1. Prep the eyelids with concealer and translucent powder

2. Apply Juvia’s Place Eyesshadow in Angola all over the lid

3. Define the upper and lower lashlines using Makeup Geek Eyeshadow in Americano

4. Apply mascara

5. Highlight the cheekbones, nose, and Cupid’s bow using the Laura Geller Baked Gelato Swirl Highlighter in Gilded Honey

6. Finish the look by applying Morphe Liquid Lipstick in Mood

Sleigh The Night

From dusk ‘till dawn, you’ve got options. Ready, set, slay.

Sleigh The Night
Maddie - Sleigh The Night

1. Prep the eyelids with concealer and translucent powder

2. Run Makeup Geek Eyeshadow in Crème Brulee along the crease as a transition shade

3. Use Makeup Geek Eyeshadow in Mocha to darken the crease and define the lashline

4. Pack Juvia’s Place Eyeshadow in Nia onto the centre of the lid

5. Apply mascara

6. Line the outer edges of the lips using Morphe Liquid Lipstick in Bloodshot, feather the colour in

7. Apply Morphe Liquid Lipstick in Virgin to the centre of the lips and blend the two colours together

Wreck The Halls

Break tradition. Orange is the new red.

Wreck The Halls
Melissa - Wreck The Halls

1. Prep the eyelids with concealer and translucent powder

2. Run Makeup Geek Eyeshadow in Bake Sale along the crease as a transition shade

3. Buff Makeup Geek Eyeshadow in Morocco into the outer and inner corners of the eyes, then run along the lower lashline

4. Pack Makeup Geek Eyeshadow in Flamethrower onto the centre of the lids

5. Layer a little of the Laura Geller Baked Gelato Swirl Highlighter in Gilded Honey on top

6. Use Makeup Geek Eyeshadow in Corrupt to line the upper and lower lashlines, then draw out into a wing

7. Apply mascara and false eyelashes

8. Use Morphe Liquid Lipstick in Jealousy to line and fill the lips

9. Highlight the browbones, cheekbones, and Cupid’s Bow using Laura Geller Baked Gelato Swirl Highlighter in Gilded Honey

Break The Ice

You’ve got the tools to go for (rose) gold. 

Break The Ice
Maddie - Break The Ice

1. Prep the eyelids with concealer and translucent powder

2. Use the Morphe R34 Deluxe Blender Brush to apply Makeup Geek Eyeshadow in Wild West to build intensity in the crease

3. Apply Makeup Geek Eyeshadow in Cinderella to the lids using a damp brush

4. Blend Makeup Geek Eyeshadow in Showtime into the outer corners of the eyes

5. Smudge Makeup Geek Eyeshadow in Wild West along the lower lashline

6. Tightly line the lower lashline using Makeup Geek Eyeshadow in Showtime

7. Apply mascara and false eyelashes

8. Highlight the inner corners of the eyes using Makeup Geek Eyeshadow in Cinderella

Charged

Channel the festive energy. ‘Tis the season to amp it up. 

Charged
Melissa - Charged

1. Prep the eyelids with concealer and translucent powder

2. Run Makeup Geek Eyeshadow in Brownie Points along the crease as a transition shade

3. Apply Makeup Geek Eyeshadow in Bitten to the crease and buff out

4. Darken the crease using Makeup Geek Eyeshadow in Aphrodite

5. Pack Makeup Geek Eyeshadow in Showtime onto the centre of the lids

6. Apply mascara

Winter Muse

Bronze, blend, and brighten. Be your own bold.

winter muse
Maddie -Winter Muse

1. Prep the eyelids with concealer and translucent powder

2. Run Makeup Geek Eyeshadow in Crème Brulee along the crease as a transition shade

3. Define the crease and lower lashline with Makeup Geek Eyeshadow in Cabin Fever

4. Use concealer to cut the crease

5. Pack Makeup Geek Eyeshadow in Grandstand on top of the concealer then blend into the crease

6. Line the upper and lower lashlines using Ofra Eyeshadow in Black

7. Apply mascara and false eyelashes

Just Crowned

Always in the dark? Add gold. There’s no such thing as too much highlight.  

Just Crowned
Melissa - Just Crowned

1. Prep the eyelids with concealer and translucent powder

2. Pack Juvia’s Place Eyeshadow in Zaira onto the centre of the lid and blend out, then use to create a smoky lower lashline and blend out into a wing shape

3. Highlight the browbones, cheekbones, and nose using the Laura Geller Baked Gelato Swirl Highlighter in Gilded Honey

4. Carefully apply glitter adhesive to the inner corners of the eyes

5. Place Festival Face Glitter Flakes into the inner corners of the eyes

6. Create a bold winged line across the upper lashline using Eyeko Eye Do Liquid Liner

7. Apply mascara and false eyelashes

Snow Queen

Icy tones and silver sparkle. Unleash your inner snow queen.

Snow Queen
Maddie - Snow Queen

1. Prep the eyelids with concealer and translucent powder

2. Apply Makeup Geek Eyeshadow in Secret Garden over the lids and blend out at the edges then layer to build intensity

3. Apply Makeup Geek Eyeshadow in Drama Queen to the outer corners of the eyes and blend

4. Use makeup remover and concealer to clean and sharpen the wing shape

5. Apply Makeup Geek Eyeshadow in Drama Queen to the lower lashlines

6. Apply mascara and false eyelashes

7. Highlight the browbones and inner corners of the eyes using Makeup Geek Eyeshadow in Blacklight

8. Apply lash adhesive to the lids then pat Festival Face Irridescent Flakes on top