The Biggest Beauty Trends For 2020

A new year and a new decade: For loads of reasons, 2020 feels like an epic occasion and the big upcoming trends definitely reflect that. There’s no holding back in 2020, it’s the year of all-out makeup and breaking taboos, and we will be embracing it. 

Period care is self-care

Since the beginning of time, women and girls have had periods. So why are we just starting to see cool, fun products that we can use while we’re bleeding? We don’t know either. Products that are made specifically for your time of the month will be big in 2020, and we’ll be stocking up on hormonal skincare and balms to ease cramps. 

Grace and Green Night Pads

Sleep products

We all know that getting a good nights’ sleep is soooo important, but it’s much more easily said than done. Pillow sprays, sleep supplements, eye masks and silk scrunchies are a must for getting your nap on in 2020. 

BeYou Sleep Pillow Mist

Sexual wellness

Whether you’re sharing it with someone else or taking pleasure into your own hands (literally), sex is a trending topic for 2020.  No more buying sex products in the back of a cringey shop, in 2020 get full satisfaction without the tacky clichés. Lubes, bikini line care and vibrators have finally had a cool upgrade.

The Perfect V Vanicure Essentials Kit


Emos of the early 2000s, dig out your studded belt and buy a fresh kohl eyeliner, because grunge is back. If it’s not got a Billie Eilish vibe, we don’t want it in 2020.

Milani Supreme Kohl Kajal Eyeliner

Sensitive skin

It’s something most people can relate to, and it’s going to be a big conversation in 2020: sensitive skin. Products made without harsh ingredients will be in the spotlight, and we’re here for it.

Elemis Sensitive Cleansing Wash

Vinyl lips

Remember your obsession with matte lips? In 2020 we’ll be just as into shiny lip lacquers that create a sleek vinyl look.  Think 80s vibes and don’t be afraid to go for a bold hue.

Ardell Vinyl Vixen Lip Lacquer

Traditional remedies

We’ll be looking back in time in 2020, to find the remedies and ingredients that have been tried and tested for centuries. Add some cica, green tea or turmeric to your skincare routine for an old school update.

Holika Holika Less on Skin Redness Calming Cica Balm

Prebiotic and probiotic skincare

If you’re not on the prebiotic hype, you’re about to be. We already knew they were good for our gut, but prebiotics and probiotics are great for skincare too. The ingredients protect the layer of bacteria on the surface of your skin that create a barrier between your pores and bacteria. Unnecessary spots in 2020 = not a thing.

Gallinee Happy Bacteria Face Gift Set