Beauty Bay
Best Brow Makeup for All Ages

The Focus | Brow Makeup for all Ages

By Grace Day, 29th March 2016

It’s no secret that the right (or wrong) eyebrows can have a very marked impact upon the overall appearance of your face. Well-groomed brows will balance your features and frame your eyes, and have dramatic face-lifting potential. No matter what your age, defined, natural-looking brows that suit your face shape are always going to look best, but with each decade that passes, you’ll need to make some tweaks to counter the impact that ageing has upon their shape, colour, and thickness.


In your twenties, your brows should be at their most naturally full and thick, so shouldn’t require high maintenance. Fortunately, with the ongoing trend for bold brows, tweezers are on a hiatus – don’t be tempted to over-pluck now, you will regret it later in life. Perfectly groomed brows are the ultimate makeup pick-me-up, but instead of going in heavy-handed with multiple products, simply use a tinted brow gel to add shape, definition, and volume in one effortless sweep.

Try Eyeko’s Brow Gel, which tints, lifts and plumps brows for a long-lasting, natural-looking hold without flakiness or stiffness. Just a few strategic swipes helps to fill sparse patches and shape arches into full, perfectly groomed, and naturally tinted frames. Meanwhile, a conditioning and fortifying blend of keratin, vitamins, and proteins helps to naturally thicken and maintain healthy brows, for a lasting emboldened look.


Beauty-wise, your thirties are the age of less-is-more. Your brows still have shape, but may need a boost in thickness if they’re looking sparser. Eschew the tweezers and enhance depth rather than fake it with subtle product use – a powder has a softer-looking thickening effect than a pencil and will fill in sparse patches without over-working or ruining your brow’s shape. For the most delicately enhanced results, try mixing two shades together to find the perfect match to your brow colour. 

Anastasia’s Brow Powder Duos house two shades in a single palette for fuss-free application and a smudgeproof formula that blends easily and delivers a hyper-real fullness. With eleven shade combinations to choose from, achieving a full but natural brow effect is rendered effortless, and unlike other brow powders, the formula is completely weightless. Even if you’re new to brow maintenance these powder textures are easily buildable, allowing you to go from a sheer to medium coverage without going overboard.


You lose brow hair as you age, and in your forties, brows become noticeably finer and sparser. Leaving them unfilled can leave you looking washed out, whilst a full brow will give the face structure and enhance the eyes for a more youthful appearance. Adopt a dual-pronged approach to brow maintenance by filling-in your brows by day, and at night, using a targeted serum to encourage growth and thickness. 

Keep Bbrowbar’s Brow Conditioning Day & Night Treatment on your nightstand and apply it every evening to encourage healthy hair growth. The innovative blend of almond, rosemary, lavender, and sandalwood oils coats each hair in a nourishing, conditioning formula to stimulates growth and leave hairs luxuriously soft and easy-to-groom. Avoid removing hair where possible; and instead have your brows threaded professionally a few times a year, keeping a pair of Tweezerman’s Mini Slant Tweezers to hand for fuss and pain-free at-home maintenance on any obvious strays.


As you age, your face becomes more less symmetrical (no thanks to the impact of gravity) – remedy this by paying more attention to the shape of your brow. Definition is important to add structure to the face, but don’t be tempted to lift the shape of your brows too high as this will automatically add years to your face, and leave you looking unnatural and startled. Correctly shaped brows will however result in a whole new bright-eyed look. For a youthful effect, fill and sculpt them with a soft pencil like the Kevyn Aucoin Precision Brow Pencil

The thin, perfectly angled lead allows you to sketch short, delicate strokes for a gentle enhancement of your natural brows that lasts. To add structure and definition, build a subtle arch two-thirds of the way across the brow and follow your natural brow shape as far as possible. Extend it outwards a little (avoid drawing the line downwards as this will give the appearance of droppy eyes), then brush hairs up with a spoolie to smudge out the colour and create a fuller-looking effect.


Age and over-tweezing leaves brows sparse by the time you reach your sixties – especially if you were a little overzealous with the tweezers in your youth. Take a reined in approach to brow maintenance and avoid using a kohl to fill brows, as it can appear too harsh for older eyes. Instead, use brow tints or soft powders – recreate the appearance of natural hairs by applying product in short, flicking motions and smudging sharp lines away with a spoolie.

Colour is key, so when it comes to finding the perfect hue, match your products to your roots or choose a soft, warm grey. Joey Healy’s Luxe Brow Powders come in a range of wearable shades that perfectly mimic the texture and colour of natural brows. The soft, matte textures are easy to blend, and have a high-colour payoff that effortlessly counteracts sparseness and withstands the rigours of daily life.