TikTok Made Me Buy It: Maybelline Lifter Gloss

TikTok has quickly replaced Instagram as the go-to place to discover new beauty products, tips, dupes, and trends. From makeup transformations to breakout treatments, everything has the potential to be a viral sensation on the app. Plenty of BEAUTY BAY products have shot to instant fame (and sold out straight away) thanks to TikTok, and we’ve made our fair share of beauty discoveries after getting stuck into the cycle of endless scrolling. 

Read on to discover Content Assistant, Ashleigh’s latest TikTok beauty find…

 

I’m a sucker for a good dupe as much as the next gal, so when I saw this gloss floating around my TikTok fyp I was very intrigued. We all know the iconic Fenty Gloss Bomb but who doesn’t like to bag a bargain where we can. That’s where the Maybelline Lifter Gloss comes in, and I’m quickly declaring it a holy grail. I’m talking the could-not-live-without-bury-me-in type.

I’m a gloss girl all the way- as much as I try and branch out and go for a matte finish once in a while, my hands somehow always find the gloss. So, when I saw this one on my feed- I had to have a nosey. Two clicks later and it was on its way. 

 

I found that not only does the Maybelline gloss look AND feel like the Fenty gloss, but it also even has the giant doe foot applicator which makes application a dream. Literally a couple of swipes is all you need. Also, it smells lush and lasts all day (and night) so win-win!

The gloss contains hyaluronic acid which hydrates and plumps the lips (we all need a lil help here and there) and is non-sticky, which is a deal breaker for me, no one likes their hair getting stuck on their lips- ugh. For a third of the price compared to its high-end dupe, it’s my new staple lip essential for sure!

I paired the shade ICE, which is the lightest pinky nude, (they have loads of shades) with the LA Girl Ultimate Auto Lipliner in Forever Bare for extra definition and viola you have a dreamy combo.

If you’re waiting for a sign to buy – this is it!