At Beauty Bay we’re all about creativity and experimentation when it comes to makeup, which is why we’ve started a new series, scoping out and testing out the latest and boldest beauty trends to crop up on our Insta-feeds.
After scrolling past endless smoky eyes and cut creases, the growing number of bright and colourful eye looks on Instagram totally inspired us to embrace the rainbow and get creative with colour for our first look – colour-block eyes and lashes.
Eden, Influencer Marketing Assistant
“It’s totally different from the cut-crease/smoky-eye/winged liner look I usually go for, but I love the editorial feel of colour blocking. It was also so easy to do. I just took Jeffree Star’s Velour Liquid Lipstick in Blow Pony on the back of my hand and dabbed it on my lid with my ring finger, then went over it with eyeshadow (I used Celestial and Soul from the ABH Norvina Palette) and brushed more lipstick on my lashes with a spoolie. I absolutely loved the colour (it went great with my green eyes) and it was so easy to do that I’d definitely wear it again – the only thing I’d leave out would be painting the lashes, I don’t think I could pull this off everyday.”
Overall verdict? “I this this is a super cool trend, but I can’t see coloured eyelashes replacing my trusty black mascara.”
Liv, CRM Executive
“An eye look that’s super easy to apply, and stays on all day – what more could you want? I applied a thin layer of Jeffree Star’s Velour Liquid Lipstick in Prom Night to make the base tacky then added the bright pink shadow (CREASE 3) from the Colour Theory Identity palette to give it that pop of colour before I brushed more lipstick onto my lashes. Super easy! The hardest part was taking it off, but even that wasn’t too bad – just use an oil-based cleanser and muslin cloth. I would 100% wear this again, it’s so me – and I’m no blending expert so this was easy for a lazy gal. I’m no vain Jane, but the compliments I got I’m pretty pleased with!”
Overall verdict: “This might be a fad for some but I’m totally wearing this out – I love the idea of minimal makeup and bold eyes. Using Jeffree Star lipstick as eyeshadow is a gamechanger!”
Grace, Beauty Editor
“I was expecting this to be quite hard to do, but it was actually surprisingly easy because it doesn’t need to be perfect – raw and a bit smudgy adds to the edgy effect IMO! I dipped a small smudge brush into Jeffree Star’s Velour Liquid Lipstick in Jawbreaker and pressed it along in sections rather than drawing the shape on in one go. This helped to keep the colour strong. I then used a spoolie to apply more to my lashes, dipping it into the tube just like regular mascara. I’d definitely wear this again – it was so much quicker and easier to do than a full blended eye look but it looks super cool and actually had an eye-opening effect that made my eyes look bigger. What I didn’t like was the colour – blue isn’t really my thing so I think I’d try this again with a red or orange to complement my green eyes.”
Overall verdict: “Do try this at home (just invest in a good makeup remover and be careful if you wear contact lenses!). It’s such a fun, strong look – I definitely think this kind of playful makeup is going to be the next big thing.”
Alex, Social Media Assistant
“I was surprised at how easy this look was to apply! It was a pretty daring look as I used white, but the colour actually made my lashes look super long and really made them stand out. I patted Jeffree Star’s Velour Liquid Lipstick in Drug Lord over my lid then went over it with white eyeshadow (Cake Face from the Lunar Beauty Life’s A Drag Palette) and then added lipstick to my lashes too, by dipping a spoolie in the lipstick. As my skin is pretty pale, I think the white stood out but was quite complementary at the same time. I’m not a heavy makeup wearer but I think this would work so well for a night out or event so I would totally wear this again! I would love to try it with a shimmer or metallic.”
Overall verdict: “The more I see of this trend the more I love it. I’m not sure it would work as an everyday option but I would keep it in mind for when I want something more striking.”