Valentine’s Day is almost here, and whether you’re headed for a romantic date, a Galentine’s catch-up, or a solo self-care night, it’s the perfect excuse to play with your glam. Whether you’re getting cosy with flirty pinks, bold pops of colour, or something a little sultrier, there’s never been a better time to indulge in some me-time.
We’ve rounded up five trending Valentine’s Day makeup looks you need to try this year. From dreamy monochrome moments to statement lips and smoky romance, we’ve put together all the inspo and the makeup essentials to help you nail each look. Ready to fall head over heels for yourself this Valentine’s?
Monochromatic Valentine’s Makeup
Image credit: @makeupbyvictri
For a dreamy Monochromatic Valentine’s makeup look, choose one colour story and carry it across eyes, cheeks, and lips for an effortlessly harmonious vibe. Sweep pastel pinks from the By BEAUTY BAY Berries 42 Colour Palette across your lids, then add a luminous flush to the cheeks with Flower Knows Shell’s Jewel Collection Silk Satin Blush in Luna Pearl. We love the Dasique Juicy Dewy Tint in Pink Guava for this look, giving your lips a juicy, petal‑pink finish that pulls the whole look together. The result is a soft, flirty, Valentine’s-ready glow that’s easy to achieve and fun to wear.
Blurred lips
Image credit: @abbysoniedo
Want to jump on the blurred-lip trend this Valentine’s? Inspired by Nina Park’s signature look which has graced red carpets everywhere, it gives lips a plump, diffused finish that makes them the star of the show. Start by lightly contouring with the Anastasia Beverly Hills Smooth Blur Contour Stick to shape your pout, then choose a shade close to your natural lip colour, like Made By Mitchell Modern Melt, and gently smudge it out with a brush or your fingertip (no harsh lines allowed). Finish with By BEAUTY BAY Sheer Tinted Lip Balm in Rose Latte for a sheer wash of colour and soft, nourished lips. If you’re after a subtle but high-impact glam, this one’s for you.
Maximalist Valentine’s Day makeup
Image credit: @glambymykaila
Maximalist Valentine’s Day makeup is all about bold colour, playful details, and letting your creativity shine. Sweep bright, romantic shades from the By BEAUTY BAY Bright 42 Colour Palette across your lids, then add a soft, blended wash of colour to cheeks and lips with the fwee Lip and Cheek Blurry Pudding Pot. Brighten the eyes along the waterline with the Kevyn Aucoin In Perspective Eyeliner Pencil in White for an instant pop, and finish with a scattering of face gems or flowers for a Zara Larsson-inspired twist. Bursting with colour from top to tip, this is a Valentine’s look made for having fun, standing out, and showing off your playful side.
Simple Valentine's Day makeup
Image credit: @davidrazzano
Simple Valentine’s makeup is all about glowing skin, soft definition, and looking like the best version of you. Start with a fresh, radiant base using the By BEAUTY BAY Glow Filter Complexion Skin Tint for that lit-from-within finish. Add a natural flush with the By BEAUTY BAY Liquid Blush, which doubles as a soft pink eyeshadow and lip colour too, making it perfect for a quick, fuss-free routine. Brush through brows with the BPerfect Indestructi’brow Brow Fiber Gel Mascara for subtle shape and definition. The overall vibe is effortless, fresh, and perfect for a low-key Valentine’s look that still feels polished.
Dark Romantic Valentine's Glam
Image credit: @fetish.of.mine
Dark Romantic Valentine’s Glam is all about sultry eyes and a juicy, just-bitten lip that feels straight out of your favourite vampire fantasy. Build a smoky, seductive eye using deep shades from the Dark Lights 20 Colour Palette, then add a touch of molten glow with the Samplr COLOUR_HIT Shimmer Cream Shadow for extra dimension. Finish with the By BEAUTY BAY Dewy Hint Lip Tint for a soft, stained effect that looks effortlessly undone and irresistibly romantic. Moody and mysterious, this look is perfect for anyone who loves their Valentine’s glam with a darker edge.
