The Best wet n wild Base Products

Hardcore beauty addicts will know what a struggle it’s been trying to get hold of wet n wild when you’re not based in the US. Unless you (or a friend) were visiting the States, up until now it’s been impossible to get your hands on wet n wild in the UK.

To help you fill your basket when the products launch, here are the must-have base products that you need in your life.

Photo Focus Concealer

This creamy concealer won’t pull on or cling to dry skin, or sit in your lines, but what it will do is blend super easily into your skin to mask everything from breakouts to dark circles. Like Photoshop in a tube, it makes light work of all concealing requirements. 

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Photo Focus Foundation

A foundation that has medium-buildable coverage but looks just like your skin (but better)? True to its name this has a soft-matte finish that makes skin look flawless (even in photos). What’s more, it can be enjoyed by both dry and oily skin types for a fresh, long-lasting finish. 

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Coverall Primer

If you struggle with shine, this primer will tick your box. It also ticks every other box you could possibly want a primer to tick – it blurs over pores, fills lines, evens out discolouration, and prevents foundation from caking. Magic.

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Photo Focus Pressed Powder

Beat the dreaded 3pm shine with a quick dusting of this subtly tinted powder. Rather than giving skin a cakey finish, it contains light-diffusing pigments to give it a healthy, ‘real skin’ effect whilst smoothing texture, fine lines, and pores.

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Photo Focus Setting Spray

This refreshing mist sets makeup and prolongs its hold, providing instant mattification via an ultra-fine mist. Infused with aloe vera to soothe and hydrate, the lightweight formula will help you to maintain that ‘just applied’ look all day/night long.

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Foundation Brush

This flat foundation brush has smooth, densely-packed synthetic bristles (perfect for applying cream and liquid foundations) to ensure your base makeup applies streak-free. It works a treat for both light wash of foundation and a full coverage finish.

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What is Photo Focus?

Base products are the biggest culprit when it comes to creating a white cast on the skin in photos. Formulated to look good in every lighting situation – with and without flash, every product in the Photo Focus range has been vigorously tested under 7 light conditions and with top smartphone models.