Professional makeup artist Rea Ann Silva developed beautyblender for her celebrity clients after seeing the need for flawless makeup in high definition television. The sponge's breakthrough elliptical shape and exclusive, super soft material makes for foolproof, flawless cosmetic application. Used damp, the material allows for smoother, more uniform blending, while its edgeless shape offers streak-free application. Adored by many, beautyblender has revolutionized the application of makeup. Find out how to clean your beautyblender properly here.