Describing themselves as 'pure, posh & playful', butter LONDON create nailcare and cosmetics that focus on high-impact colour and long lasting, exceptional ingredients for ultra luxe beauty. They were the innovators behind the first ever healthy nail polish, '3-free', that's packed full of brightening, strengthening ingredients. butter LONDON's customisable palettes allow you to create a selection of shades that suit you best - we love their super-pigmented, primer infused shadows that offer maximum impact with minimum effort.