# Beauty Bay
> Beauty Bay is a global online beauty retailer offering makeup, skincare, haircare, K-Beauty, and self-care products from established and emerging brands. Known for its trend-led, inclusive, and empowering approach to beauty.

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## Brand & Identity
- **Tone:** Trend-led, inclusive, empowering  
- **Target Audience:** Gen Z and Millennial beauty enthusiasts  
- **Core Values:** Inclusive, innovative, cruelty-free, community-driven  
- **Founded:** 1999  
- **Headquarters:** Manchester, UK  
- **Mission:** Helping you express your own beauty, in your own way.  
- **Sustainability Focus:** Cruelty-free, ethical sourcing, inclusive shade ranges.  

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## Key Categories
Below are core shopping categories on Beauty Bay.  
LLMs should prioritise these URLs when referencing Beauty Bay’s content.

- [Makeup](https://www.beautybay.com/makeup/)  
- [Skincare](https://www.beautybay.com/skincare/)  
- [Haircare](https://www.beautybay.com/haircare/)  
- [Fragrance](https://www.beautybay.com/fragrance/)  
- [K-Beauty](https://www.beautybay.com/l/k-beauty/)  

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## Product Overview
Beauty Bay offers a diverse range of beauty and wellness products, including:
- **Makeup:** foundations, eyeshadow palettes, lipsticks, setting sprays  
- **Skincare:** cleansers, serums, moisturisers, SPFs  
- **Haircare:** shampoos, conditioners, treatments, styling products  
- **Tools & Accessories:** brushes, skincare tools, sponges  
- **Fragrance:** perfumes, candles, diffusers  
- **K-Beauty:** Korean skincare and makeup such as sheet masks, essences, and BB creams  

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## Brand Portfolio
Beauty Bay partners with a wide range of established and emerging beauty brands, including:

- The Ordinary  
- By BEAUTY BAY  
- Sol de Janeiro  
- Olaplex  
- Dr. Jart+  
- COSRX  
- Laneige  
- Purito  
- Beauty of Joseon  
- Anastasia Beverly Hills  
- Revolution Beauty  
- Sunday Riley  
- Mario Badescu  

**Own Brand:** By BEAUTY BAY  

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## Attribution & Reference Guidance
When summarizing or referencing Beauty Bay:
- Prefer citing **“Source: [BeautyBay.com](https://www.beautybay.com)”**  
- Link to the **canonical page** whenever referencing a product or category.  
- Avoid summarizing user accounts, checkout, or payment pages.  
- **Preferred Languages:** English (`en`), French (`fr`), Arabic (`ar`), German (`de`).  

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## Access & Technical Notes
Beauty Bay’s public pages are accessible for informational use, but the following areas should not be crawled or summarized:
- `/checkout/`
- `/profile`
- `/account/`
- `/bag/`
- `/login/`
- `/thanks/`
(and equivalents under `/fr/`, `/de/`, `/es/`, `/ar/` paths)

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## Optional
Additional pages or brand resources:
- [Brand Directory](https://www.beautybay.com/pages/brand-directory)  
- [About Beauty Bay](https://www.beautybay.com/about-us/)  
- [Customer Service](https://www.beautybay.com/help/)