The Shades
32 shades. 24 mattes. 8 shimmers. This isn’t your average rainbow palette. We’re bringing you the ultimate pressed pigment palette that has everything you could ever need. One half is bright and bold, the other is neutral and unusual and each row contains a harmonious colour family of three mattes and one shimmer pigment. We’ve got you shades that will blend, transition, pop and mix. Whatever your vibe, you’ll have all the colours you need to create your own makeup journey.


The Formula
Who said pressed pigments are just for the eyes? Each super rich, silky soft pressed pigment can be used anywhere on the face as eyeshadow, blush and highlight. The all-new formula is incredibly light, yet still ultra-pigmented, making it perfect for layering and blending without feeling heavy or creasing, and our signature shimmer shades have been pressed lighter for a blinding metallic effect. All of this and we made the pans bigger – we want you to have quality and quantity.


The Design
You are not ready for what is inside this box. Welcome to Mitchell’s mind, a world full of fun, family and the future. This psychedelic and holographic palette represents Mitchell’s journey from Manchester to LA and all the people who have helped him grow into the artist that he is today. The palette opens like a book, as Mitchell’s work is all about educating and teaching people to help them realise their makeup potential. Inside, the magnetic removable mirror is the perfect companion to help you craft your new favourite looks.

Beauty Bay
x MMMMitchell
After three years of working side by side, it only felt natural that BEAUTY BAY and MMMMitchell collaborated on something you’ve all been waiting for for so long. We knew what we wanted to create but it was important to make this palette different. From palette design to shade selection and formula creation to pigment names, this collaboration has been an adventure. It didn’t happen overnight - it took a long time to get to where we are today and we can’t wait for you to have it in your hands.