Low light. High glam.

Take the lights down and your glam up with long-wearing, luminous, multi-use makeup from By BEAUTY BAY, Made By Mitchell, By Terry, and more.

What's your glam?

Maximalism Reclaimed
Maximalism Reclaimed

We’re bringing back fierce eyes, ultra-glossy lips, and flawless tan for 2025 party glam.

High Shine. High Impact.
High Shine. High Impact.

Swipe on the sheen with wet-look shimmer sticks, creamy highlighters, and dewy base products.

Gilded Gaze
Gilded Gaze

Go for the diamond-dusted look with shimmering shadows, high-shine lip oils, and juicy setting sprays.

Shadow Luxe
Shadow Luxe

Light up your late night looks with ultra-pigmented shadows, long-lasting lip stains, ultra-black mascaras.

Palette season

Combining powerful pigments with a long-lasting, buildable formula, our By BEAUTY BAY palettes were made for party season.