As much as I love a budget beauty buy, there is also value to be found in products that (while they may cost a lot to start with) last long enough and perform so effectively that they offer just as much value as their more affordable counterparts. Think about it; it could take ten bottles of a £5 vitamin C serum to see the same results that one £40 serum could deliver (in half the time).
I’ve long since used ‘cost per wear’ to justify clothing purchases, but the same works of beauty too – I call it ‘cost per use’. One of the first things I always ask myself when buying an expensive beauty product is ‘but will I use it?’. If it looks like something I can easily fit into my routine, isn’t too similar to something I already own, and is easy to use every day, then I’m much more likely to make the purchase – because essentially, each individual use justifies the price paid.
Below I’ve picked out ten beauty purchases which I personally think are worth it based on the cost per use I’ve estimated…
11. Ilios Lighting Beauty Ring
Cost per use: Whether you use this mirror for your makeup routine, to take selfies, or to shoot content, using it just once a day for a year, will cost you just £1.46 per day. It’s perfect for those who don’t have room for a separate mirror and ring light, or who want quick and easy access to high definition lighting.