13 Noughty Products We’re Obsessed With

Purse-friendly, eco-friendly and friendly to your hair and body, Noughty needs to be on your radar. Delivering nothing but vegan, cruelty free, and 97% natural formulas, packaged in climate conscious packaging, for under £10/$11/€12, we think it’s definitely time for a haul. 

Not sure what to pick first? The team here at BEAUTY BAY have been testing allll the goods, to see if Noughty is really worth the hype… Keep scrolling to find out what they thought.

Blondie Locks

“I’ve been using purple shampoo to enhance my blonde for years now but wanted to find something that would look a little more natural, which is why I wanted to try Noughty’s Blondie Locks Blonde Enhancing Shampoo and Blondie Locks Blonde Enhancing Conditioner. And let me tell you, I was not disappointed. The duo works to lighten blonde hair, whether natural or not, and maintain the brightness of hair. I noticed visible lighter and brighter hair after only four washes, and felt the duo gave my hair the best cleanse it’s had in yearssssss. Plus, the scent left behind is so dreamy you should haul them just for that.”

Olivia, Content Executive


“I was already a fan of Noughty’s haircare products, but The Soother Gel Moisturiser and The Hero Body Wash have officially overtaken them as my favourite products from the brand. The Hero is the kind of body wash that actually makes me look forward to having a shower – it smells amazing, and the scent really lingers on my skin. The Soother is a hydrating, skin-smoothing saviour for days when my skin needs a little TLC (Who am I kidding? That’s everyday.) The lightweight gel texture absorbs quicky but still delivers a hit of hydration.”

Grace, Beauty Editor

Get Set Grow

“As someone who is always striving for thicker, heathier hair the amount of different products I have used is probably shameful, however none have worked as well as the Noughty Haircare Get Set, Grow collection. A trio of products comprising of a Get Set, Grow Thickening Shampoo, Grow Thickening Conditioner and a Growth Tonic, used consistently throughout the past month has seen my hair transform from straggly and lifeless to full, shiny and luscious.”

Sophie, Shoot Producer

Wave Hello

“Noughty’s Wave Hello Curl Defining products have been doing the rounds among the natural hair community for a while now so I have been curious to see if they live up to the hype. I am pleased to say this Wave Hello Curl Defining Shampoo and Wave Hello Curl Defining Conditioner are now permanent staple products for my weekly washday routine! As I have 3c-4a curls, I need products that will clean away build-up without stripping my hair of moisture to keep my curls popping and that’s exactly the experience I had using the Wave Hello Curl Defining shampoo. Even before conditioning my hair was soft and my curls were clumped. The conditioner enhanced this effect further and even after air drying my hair (before applying any styling products) the definition was still strong!”

Jasmine, Digital Merchandiser


“The Detox Dynamo Clarifying Shampoo and Detox Dynamo Clarifying Scalp Scrub are my new obsessions! If you suffer from product build up and don’t always get that fresh hair feeling even after washing your hair like I do, then this combo is the magic cure! Leaves my hair silky and shiny, and also helped me train my hair so I don’t have to wash it as often.”

Phoebe, Affiliate Marketing Executive

To The Rescue

“For a shampoo and conditioner that actually do what they say on the tin, the To The Rescue duo takes the crown. If like me, you struggle with dry split ends and frizz then this duo needs to be on your radar. Both the shampoo and conditioner left my hair super soft and hydrated, even days after washing!”


Ashleigh, Content Executive