11 Cruelty-Free Makeup Brands You Need To Know About

With cruelty-free and vegan makeup fast becoming the norm, the list of cruelty-free beauty companies has grown dramatically, providing us with more options than we’ve ever had before. Whether you’re gradually transitioning over your routine or doing a complete non-cruelty-free clean out, in 2023 making the easy swaps over couldn’t be simpler.

However, with so many makeup brands out there, it can be overwhelming. We’ve rounded up our best cruelty-free makeup brand offerings for you – scroll down to kick off your next vegan makeup haul.


Not only are By BEAUTY BAY makeup products completely vegan and PETA certified cruelty-free, but we also aim to provide high-quality products without high price tags. Taking inspo from our fellow beauty obsessives (our customers) these beauty products cover all the must-have basics. From powerfully pigmented eyeshadow palettes and powder blushes to long-lasting lip glosses and lip liners, our range of products prove that there’s no need to break the bank for cruelty-free beauty.

By BEAUTY BAY Bright 2.0 42 Colour Palette

By BEAUTY BAY Powder Bronzer

By BEAUTY BAY Super Plump Lip Gloss

2. Made By Mitchell

If you haven’t heard of Made By Mitchell already, you need to get to know. This TikTok famous brand was created by one of our favourite influencer MUAs, @mmmmitchell. They’re 100% cruelty free, meaning you can use their products confidently knowing they’re kind to both your skin and the planet. Oh, and there’s plenty of other reasons we love them – from their blendable formulas to their bright, bold shades, this brand never disappoints.

Made By Mitchell Graph-Ink Liquid Liner

Made By Mitchell Milk Palette

Made By Mitchell Blursh Press'd Blusher

3. Pley Beauty

Pley Beauty are the perfect brand for those looking to do a complete routine overhaul. They provide easy swaps that are kind to both you and the planet, thanks to sustainable packaging which is easier to recycle or uses recycled material in the packaging itself. 

Pley Beauty Lust + Found Glossy Lip Lacquer

Pley Beauty Pley Things Reusable Face + Body Gems

Pley Beauty Disco Dust Chromatic Eye + Face Pigment

4. florence by mills

Founded by Millie Bobby Brown, this clean beauty brand pride has a growing range of products that care for skin and enhance your natural beauty, promoting self-expression in the simplest of forms. florence by mills keeps it all cruelty-free by saying ‘no’ to any ingredients considered to be both unsafe for us and the environment, and only saying ‘yes’ to proven ingredients that are good for people and the planet.

florence by mills Self-Reflecting Highlighter

florence by mills Cosmic Shadows

florence by mills Work It Out Pout Plumping Lip Gloss

5. e.l.f. Cosmetics

Say hello to e.l.f Cosmetics, the makeup brand built to suit every eye, lip, and skin type. For the all-out glam lovers to the fresh-faced minimalists, there’s an easy swap to sustainability for everyone. With most products falling under £15, this is the ideal brand for the beauty obsessed wishing to do a complete routine overhaul, while remaining both budget and environmentally friendly. Going cruelty-free couldn’t have got any easier!

e.l.f. Cosmetic 16HR Camo Concealer

e.l.f. Cosmetics Stay All Night Micro Fine Setting Mist

e.l.f. Cosmetics Camo Powder Foundation

6. The Beauty Crop

Meet The Beauty Crop, the brand keeping it all natural with both their ingredients and their makeup products. The formulas are packed with cruelty-free, nutrient-rich superfood ingredients, and all of the packaging is recyclable.

The Beauty Crop Stuck On You Liquid Eyeshadow Primer

The Beauty Crop Espresso Your Love Eyeshadow Palette

The Beauty Crop Juice Pot Lip & Cheek Tint

7. Ofra

Ofra are an all-natural cosmetics brand that have made their mark on the international beauty scene by creating high-performance makeup products that are loved by beauty obsessives worldwide. From their intensely pigmented, zero fall-out shadows to their super long-lasting liquid lipsticks,all of the products are vegan and cruelty-free.

Ofra Verified Black Liquid Eyeliner

Ofra Glitch 2000 Baked Eyeshadow Palette

Ofra Long Lasting Liquid Lipstick

8. Melt Cosmetics

Since their sell-out launch in 2013, Melt Cosmetics has set out to create cutting edge products, filling any gaps in the market, and continuing to push the boundaries of what quality makeup should be. With a wide range of beauty offerings, there’s an easy swap for near enough any non-cruelty-free product you may have. Plus, you can expect bold, bright eyeshadow palettes and cosmetics that seriously deliver on the pigment front. 

Melt Cosmetics Perfectionist Lip Pencil

Melt Cosmetics Digital Dust Highlight

Melt Cosmetics Ultra Matte Lipstick

9. Freck

Looking for a fun, playful beauty brand? Meet Freck, the brand made for makeup explorers. Freck set out with a simple ambition, to make faux freckles the next big beauty trend. This came into reality in 2017 and the products have grown in range and popularity ever since. All of the formulas are cruelty-free and vegan. Win, win.

Freck Faux Freckle Cosmetics Neutral

Freck Cheek Slime Lip + Cheek Tint With Plant Collagen

Freck Lid Lick Fluid Eyeliner

10. LH Cosmetics

If you’re like us and love a multipurpose product, then LH Cosmetics is the brand for you. The MUA-founded brand offers a range of cosmetics that can mostly be used wherever you want, and have high-quality, buildable formulas. And yes, they’re completely cruelty-free. 

LH Cosmetics Infinity Power Lash Soft Volume Mascara

LH Cosmetics Duo Dimension Palette

LH Cosmetics Shaping Light

11. Jeffree Star Cosmetics

Jeffree Star Cosmetics has long been flying the cruelty-free flag. They offer creative makeup products such as powerfully pigmented eyeshadows palettes, loud liquid lipsticks, and colourful powders that let you to explore and have fun with your makeup. Their vegan, cruelty-free formulas and fun cosmetic creations always take the beauty world by storm and are perfect for those who don’t shy away from standing out.

Jeffree Star Cosmetics Repair & Revive Lip Mask

Jeffree Star Cosmetics F*ck Proof Mascara

Jeffree Star Cosmetics Velour Liquid Lipstick