How To Apply Serum

Some of skincare’s most efficacious formulas are serums. They come in all shapes, sizes, consistencies and cater to a whole host of complexion concerns. To put it frankly, we’d be lost without them and we’ve got a feeling you would be too. But do you know how to use them? When it comes to serums, there really is a knack for apply it right.

Unlike moisturisers, dispensing a hefty dollop on your palms and vigorously massaging it into your skin will get you nowhere. Applying serums is a whole different ball game. For starters, rubbing it onto your face is not advised. Serums should be pressed and patted into the skin so that it can fully absorb all the benefits. 

Follow our simple steps to ensure you’re getting the most out of your serums. 


Dispense between 4-5 drops into the palm of your hand, making sure the pipet doesn’t touch your skin as this can transfer bacteria and cause spots. 



Without rubbing the formula into your hands, place your fingers into the serum and pat it onto your skin.


Press, don’t massage in the remaining serum and wait for 60 seconds until completely absorbed.