If you’re obsessed with all things beauty and skincare then you’re probably also obsessed with K-Beauty. If you’re sat here wondering, what is K-Beauty? Then get comfy and let us tell you. K-Beauty is one of our fave (and kind of new) trends on the block, made up of skincare formulated with natural, gentle ingredients designed to give you a clear, glowing complexion. You might have heard of trending K-Beauty faves like Beauty of Joseon, ANUA, and SKIN1004, but today we’re here to introduce you to one of our all-time favourites that needs to be on your radar.
Say hello to Laneige, and discover the must-try products from this viral brand.
Is Laneige a Korean skincare brand?
Yes, Laneige is a Korean skincare brand. According to Laneige HQ, “It’s a brand that has evolved from the rich heritage of Amorepacific, a leading Korean beauty business with nearly 80 years of history”.
Why is Laneige so popular?
If you’ve ever used – or even just caught a whiff of – a Laneige product, you’ll know all too well why this brand is loved by so many. Masterfully blending delicious flavours, hydrating formulas, and chic packaging, Laneige brings us a sensory experience like no other. While its aesthetic appearance and irresistible flavours might have made it viral on TikTok, science lies at the heart of their indulgent products. Since the ‘90s, the brand has been researching, testing, and refining its formulas, constantly incorporating the latest skincare breakthroughs. The result? Some of the most effective products out there, delivering the kind of dewy, bouncy skin that keeps us coming back for more (and more, and more…).
The Laneige products worth every penny
Laneige’s wide range of products cover everything from intensive hydration to brightening and anti-ageing, meaning there’s something for every skincare need. From cult favourites like the Water Sleeping Mask to glow-boosting serums and creams, their cutting-edge, effective, luxury range is well worth the investment. Keep scrolling to find out why.
Lip Sleep Masks and Glowy Balms
If baby soft lips, next level hydration, and mouth-watering scents sound like your thing, you’ll be obsessed with Laneige’s lip care range. Their Lip Sleeping Mask “exemplifies the brand’s DNA as an innovator of new categories by reinventing the properties of lip balm and a sleeping mask” says Laneige HQ. “The formulation, as well as the unprecedented variety of scents offered for a lip product, demonstrates a breakthrough idea that transcends conventional expectations”, they add.
Designed for overnight use, their Lip Sleeping Masks work to deeply nourish your lips, maximise hydration, and gently slough away dead skin cells, leaving them softer and healthier looking by morning. For daytime, their Lip Glowy Balms are a must for that glossy, your-lips-but-better look. Enriched with shea and murumuru butter, these balms offer a light tint, a nourishing finish, and come in delicious flavours like Berry, Vanilla, and Gummy Bear.
Water Bank Collection
Laneige’s Water Bank Collection is all about intense hydration thanks to its star ingredient, blue hyaluronic acid. This special form of hyaluronic acid is fermented twice with deep sea algae and put through a 10-step filtration process to provide the skin with the best possible moisture boost. Whether you want to hydrate and soothe your skin with the Gel Moisturizer, revitalise and strengthen your skin barrier with the Revitalizing Toner, or illuminate and nourish with the Eye Cream, Laneige’s Water Bank Collection has all the skin-quenching solutions you’ve been searching for.
Sleeping masks
Dreaming of a world where you can catch up on sleep and skincare? Laneige have made this a reality with their range of Sleeping Masks. Designed to nurture the skin overnight, their trio of masks are tailored towards a range of skin concerns.
Got tired, dry skin? Opt for the Water Sleeping Mask, here to help nourish, brighten, and soften your skin. Skin prone to irritation? Bag the Cica Sleeping Mask, infused with forest yeast to protect the skin from external aggressors, while soothing and strengthening the skin barrier. Want to combat dullness and signs of ageing? The Bouncy + Firm Sleeping Mask has been created with you in mind. Infused with Hydro-Melt Glow Capsules and hyaluronic acid, this mask noticeably minimises fine lines and wrinkles, leaving skin bouncy, hydrated, and glowing.
Serums and creams
Think glowy, hydrated, glass skin, and you’ve got the Laneige serums and creams. Packed with potent ingredients, their serums target issues such as dullness and dehydration for a radiant and revitalised complexion. Their Glowy Makeup Serum, in particular, is loved for its glow-boosting properties thanks to an infusion of natural diamond mineral powder that leaves a soft, pearly shine.
Complementing their serums, Laneige’s creams also work to support your skin’s needs. Their Retinol Firming Cream Treatment visibly firms and smooths fine lines and wrinkles for a youthful, hydrated finish, while their Radian-C Cream delivers a powerful dose of vitamin C to enhance radiance and smooth the skin. Add to your routine for that dewy, lit-from-within look we’re all lusting over.
