10 Makeup TikTok Accounts You Should Be Following

Makeup is fighting its way on to our TikTok feeds and you only need to search ‘#makeup’ to witness the explosive impact it is having – currently a reach of over 126.6 billion views… Yes, you heard that correctly. Billions of people are currently cruising through the makeup challenges and skincare tutorials on the app to find their next favourite beauty influencer. 

We know that fighting the TikTok algorithm to get what you really want to see on your feed is hard work so, to make your life a little bit easier, here are ten accounts to follow on TikTok if you’re as makeup obsessed as we are. There is always a reason why followings sky rocket and it’s not just from being sensational at their craft. 


Follower count: 639.4k 

We’ve watched our gal grow so rapidly over the last few months with her following recently hitting an impressive 600k. If you are looking for beauty tips with a side of pure banter, she’s a must follow! 


Follower count: 127.1k 

For more of a ‘polished influencer’ vibe, Brooke will provide you with style inspo for outfits and makeup, laughter, and some of the realest TikToks you’ve ever seen.


Follower count: 263.4k 

India is a joy to watch, she doesn’t have a left hand and embraces the hell out of it. We hope to have half the spirit (and makeup skills) she does one day! 


Follower count: 557.5k 

Three for the price of one is a yes from us! Check in with Emily, Maddy, and Annabel for all your beauty needs.


Follower count: 1.4m 

Her makeup is stunning but Lilly is queen of all things haircare. No matter what your issue she’ll have a hack or tip for you.


Follower count: 2m 

Looking for quirky but killer makeup looks? Eden is our IT girl for this season and alongside her talent she also happens to be super hilarious.


Follower count: 116.8k 

The queen of soft glam, cute liner looks, and insane lifestyle videos which make us want to move to a different country and start all over again as a TikTok superstar.


Follower count: 19.2k 

Kels brings the good vibes we need and her account is growing rapidly – we love to see it! She is a must follow if you enjoy makeup tutorials and dancing merged together.


Follower count: 546.5k 

If you’re in need of some dry humour to generally just make you feel better, Abi is the one. Expect lifestyle and beauty content with a side of laughter.


Follower count: 1.3m 

All time queen, killing the beauty game RN – we forever stan! Follow for hacks, tips, and tutorials.