21 TikTok Approved Beauty Products

If you’ve fallen down the rabbit hole of TikTok beauty content, you’ll know that it’s the best place to discover the latest skincare trends, watch quick-transitioning makeup tutorials, and be served with authentic reviews of under-the-radar products which (thanks to the hashtag #TikTokMakeMeBuyIt) are guaranteed to go viral. 

From a K-beauty colour correcting treatment to an affordable acid peel, we’ve rounded up the most hyped-up beauty products on the app. 

Dr Jart Cicapair Colour Correcting Treatment

The redness-cancelling properties of this skincare-makeup hybrid made it an automatic TikTok favourite – and constant sell-out on BEAUTY BAY. It’s a lifesaver if you experience redness from blemishes, acne scars, or sensitivity. 

Maybelline Lash Sensational Sky High Mascara

We’ve never met a Maybelline mascara we didn’t like, and the latest launch is no exception. The innovative flexible brush ensures that every lash is coated from root to tip. 

Anastasia Beverly Hills Brow Freeze

There are hundreds of videos about this product – which explains why the brand can barely keep it in stock! Expect voluminous, brushed-up brows that are easy to style into any shape. Perfect for creating the effect of laminated brows without having to step into a salon.

NYX The Brow Glue

Similarly impressive is NYX’s The Brow Glue – which is often shouted out as an affordable dupe to the above. The gloopy formula is truly glue-like and manages to lock even the most stubborn brow hairs into place.

The Ordinary AHA 30% + BHA 2% Peeling Solution

It might make your bathroom look like a scene from a horror story, but this one-of-a-kind facial peel is possibly THE most famous product on TikTok. Made with a blend of acids, it helps to smooth and brighten skin by removing dead skin cells. Important note: This stuff is strong. Find out how to use it properly here. 

Freck Freckle Pen

With only 60 seconds or less to share your makeup tutorial, TikTok loves a quick and easy beauty hack. This tiny fine-tipped pen is designed to recreate the appearance of natural freckles in seconds. 

Egyptian Magic All Purpose Skin Cream

This nourishing all-natural balm can multitask as anything from a makeup primer to a lip balm and everything in between – split-end treatment, after-sun lotion, eye cream, makeup remover, and even aftershae balm.


The process of applying makeup has never been easier – no blending required, just blot and bounce. Beyond the TikTok community, Beautyblenders are used and loved by most professional MUAs. 

Isle of Paradise Self-Tanning Drops

TikTok users swear by these foolproof tanning drops, praising their ability to give skin an overnight radiant (and natural-looking) glow simply by mixing with a moisturiser. 

Carbon Theory Cleansing Bar

This clarifying combination of tea tree and charcoal is exactly what oily and breakout-prone skin is craving. A beloved TikTok product, this facial soap is as good as the reviews say, and the results speak for themselves. 

Physician's Formula Butter Bronzer

Some might recognise this as the OG beauty blogger-favourite bronzer that went viral on Instagram years ago. Well, it’s back and trending all over again, thanks To TikTok, where it recieves glowing reviews for its blendable formula and affordable price tag. 

Briogeo Scalp Care Brush

Scalp care is a big deal on TikTok, and rightly so – the scalp is sensitive and should be treated as an extension of the skin. Whether you experience product build up, dry skin, or dandruff (find out the differences here), this brush will help to buff it out. 

Florence by Mills Peel Off Mask

The fact that this mask is extremely photogenic makes it an instant win for TikTok skincare videos, but it also happens to be a great mask if you’re looking for something to clear your pores and calm stressed skin in one go. 

Ardell Demi Wispies

Another classic beauty product which has unexpectedly become a TikTok fave. If you’re looking for easy-to-apply lashes that will subtly enhance your look by adding instant definition, look no further.  

Cantu Curling Cream

TikTok’s haircare content is a goldmine of advice, especially if you have curly hair. Amongst tips, tricks, and hacks, you’ll find plenty of recommendations for Cantu, a brand with products designed specifically with curly hair in mind. 

Maybelline Lifter Gloss

Say goodbye to gloopy, sticky lip gloss. This innovative formula is light and non-tacky on lips, but still perfect for achieving that ‘glazed donut’ finish. 

Suva Hydra FX

Spend some time scrolling TikTok and you’re bound to see some colourful and creative eye makeup looks. There’s a high chance that these super bright eyeliners are the stars of the show. 

Maybelline Super Stay Matte Lipstick

TikTok users love a product that makes your life easier. A case in point, this long-lasting liquid lipstick, which stays put for up to 12 hours, and without drying lips. 

NYX The Marshmellow Smoothing Primer

Trust us when we say that your makeup will apply ten times smoother when you use this primer. Snag one fast before it sells out (again). 

RCMA No Colour Powder

TikTok really is the place to discover new beauty favourites – and it seems, rediscover old ones… This skin-finishing powder has been used by pros for years but is having a revival thanks to makeup tutorials on the app. 

So Eco Lava Stone Brush & Pumice

Pumice stones are mostly known for their powerful ability to smooth rough texture and remove dead skin on the elbows, knees, feet, and other dry areas of the body, but TikTok users rate them for their ability to treat stretch marks and cellulite.