42 TikTok-Approved Beauty Products

If you’ve fallen down the rabbit hole of TikTok beauty content, you’ll know that it’s the best place to discover the latest skincare trends, watch quick-transitioning makeup tutorials, and be served with authentic reviews of under-the-radar products which (thanks to the hashtag #TikTokMakeMeBuyIt) are guaranteed to go viral. 

From a K-beauty colour correcting treatment to an affordable acid peel, and featuring brands such as Laneige, Dr Jart+, NYX, Olaplex, and e.l.f. we’ve rounded up the most hyped-up beauty products on the app. 

1. Bubble Slam Dunk Hydrating Moisturiser Creme

Aside from its rich, skin-quenching formula, this moisturiser is beloved by TikTokers for its packaging – which allows you to mix the creamy formula with other products. Users recommend tinted bronzing drops for glow or a face oil if your skin is extra dry.

2. Sol De Janeiro Brazilian Crush Cheirosa 68 Perfume Mist

With their colourful packaging and fruity fragrances, Sol de Janeiro’s body sprays have become part of a ‘gotta catch them all’ hype. TikTokers recommend starting your collection with Cheirosa 68 – it’s hailed as a dupe for a certain well-known (and very expensive) luxury fragrance…

3. Mielle Rosemary Mint Scalp & Hair Strengthening Oil

Rosemary oil has long since been used and recommended for scalp issues and hair growth, and thanks to TikTok it’s beack in the limelight again. There are thousands of videos featuring this particular rosemary oil blend.

4. Dr Jart Cicapair Colour Correcting Treatment

The redness-cancelling properties of this skincare-makeup hybrid made it an automatic TikTok favourite – and constant sell-out on BEAUTY BAY. It’s a lifesaver if you experience redness from blemishes, acne scars, or sensitivity. 

5. Maybelline Lash Sensational Sky High Mascara

We’ve never met a Maybelline mascara we didn’t like, and the latest launch is no exception. The innovative flexible brush ensures that every lash is coated from root to tip. 

6. Anastasia Beverly Hills Brow Freeze

There are hundreds of videos about this product – which explains why the brand can barely keep it in stock! Expect voluminous, brushed-up brows that are easy to style into any shape. Perfect for creating the effect of laminated brows without having to step into a salon.

7. NYX The Brow Glue

Similarly impressive is NYX’s The Brow Glue – which is often shouted out as an affordable dupe to the above. The gloopy formula is truly glue-like and manages to lock even the most stubborn brow hairs into place.

8. The Ordinary AHA 30% + BHA 2% Peeling Solution

It might make your bathroom look like a scene from a horror story, but this one-of-a-kind facial peel is possibly the most famous product on TikTok. Made with a blend of acids, it helps to smooth and brighten skin by removing dead skin cells. Important note: This stuff is strong – make sure you use it correctly.

9. Freck Freckle Pen

With only 60 seconds or less to share your makeup tutorial, TikTok loves a quick and easy beauty hack. This tiny fine-tipped pen is designed to recreate the appearance of natural freckles in seconds. 

10. Egyptian Magic All Purpose Skin Cream

This nourishing all-natural balm can multitask as anything from a makeup primer to a lip balm and everything in between – split-end treatment, after-sun lotion, eye cream, makeup remover, and even aftershave balm.

11. Beautyblender

The process of applying makeup has never been easier – no blending required, just blot and bounce. Beyond the TikTok community, Beautyblenders are used and loved by most professional MUAs. 

12. Isle of Paradise Self-Tanning Drops

TikTok users swear by these foolproof tanning drops, praising their ability to give skin an overnight radiant (and natural-looking) glow simply by mixing with a moisturiser. What’s more, these ones won’t break you out.

13. Physician's Formula Butter Bronzer

Some might recognise this as the OG beauty blogger-favourite bronzer that went viral on Instagram years ago. Well, it’s back and trending all over again, thanks To TikTok, where it recieves glowing reviews for its blendable formula and affordable price tag. 

14. Cantu Curling Cream

TikTok’s haircare content is a goldmine of advice, especially if you have curly hair. Amongst tips, tricks, and hacks, you’ll find plenty of recommendations for Cantu, a brand with products designed specifically with curly hair in mind. 

15. Maybelline Lifter Gloss

Say goodbye to gloopy, sticky lip gloss. This innovative formula is light and non-tacky on lips, but still perfect for achieving that ‘glazed donut’ finish. 

16. Glisten Cosmetics Spllt Liner

Spend some time scrolling TikTok and you’re bound to see some colourful and creative eye makeup looks. There’s a high chance that these super bright eyeliners are the stars of the show. 

17. NYX The Marshmellow Smoothing Primer

Trust us when we say that your makeup will apply ten times smoother when you use this primer. Snag one fast before it sells out (again). 

18. RCMA No Colour Powder

TikTok really is the place to discover new beauty favourites – and it seems, rediscover old ones… This skin-finishing powder has been used by pros for years but is having a revival thanks to makeup tutorials on the app. 

19. Beauty Crop Vitamin Babe Setting Powder

Available in six shades, this loose powder has a butter-soft, lightweight formula which works hard to set makeup and prevent shine –but without settling into fine lines or making skin appear cakey. It’s exactly as good as TikTok has been saying. 

20. Trigwell Velvet Powder Puff

If you’ve spotted the powders above on TikTok then chances are you’ll have seen these makeup sponges too. Perfect for applying loose powder – especially to the under-eye area – they have a soft, velvety texture which ensures powder is deposited evenly and smoothly. 

21. Coco Cosmetics Marshmallow Sponge

The rave reviews from TikTokkers speak for themselves… This super-soft and super-light sponge works best when damp – bounce it over skin to ensure makeup has a smooth application and flawless finish. 

22. Made By Mitchell Blursh Liquid Blusher

Influencer mmmmitchells’s brand was developed off the back of his experience as a pro makeup artist. These multi-use liquid blushers have an innovative liquid-to-powder formula which can be applied lightly for a sheer wash of colour, or layered up for a more intense effect. 

23. Urban Decay 24/7 Moondust Eyeshadow Space Cowboy

This cool-toned shimmering eyeshadow might not look much in the pan, but once it’s on your eyelids… TikTokkers recommend either wearing it on its own or using it as a topper, it gives a high sparkle wet-look effect – the perfect finishing touch to your look. 

24. Clinique Almost Lipstick Black Honey

Clinique’s Black Honey lipstick may have first launched in 1971, but it’s seen a resurgence on TikTok this year thanks to the fact that its universally-flattering pink-brown shade looks great on all skin tones. 

25. e.l.f. Cosmetics Poreless Putty Primer

The best primers do more than just prep your skin for makeup, but actually have skin-perfecting properties as well. This e.l.f. primer is one such example – it helps to blur the appearance of pores and imperfections before you’ve even picked up your foundation. 

26. Laneige Lip Sleeping Mask

A truly nourishing lip balm, this mask can be used during the day or applied in a thick layer as the final step in your skincare routine to heal chapped lips and prevent dryness while you sleep. It’s been a K-beauty staple for years but has had a major revival thanks to skincare TikTok. 

27. Embryolisse Lait-Crème Concentre

Embryolisse has been every makeup artists’ secret weapon for years. It first found fame on Instagram and has more recently discovered by TikTok. Multi-tasking as a moisturiser, mask, and makeup primer, it soothes and nourishes dry and dehydrated skin

28. NYX Shine Loud High Shine Lip Colour

Creamy and lightweight but highly pigmented and extremely shiny – it’s easy to see why these double-ended NYX lip products have gone viral. They’re available in a wide shade range but TikTok is especially obsessed with the shade Life Goals. 

29. Asani Body Butter

Not only do these body butters look the part for a viral beauty product – they’re extremely eye-catching – but they also do good too. They’re packed with hydrating ingredients like shea butter and vitamin E, and TikTokkers claim they’ve helped to target skin conditions such as eczema, psoriasis, and keratosis pilaris. 

30. MyLee Mygel Magic Gel Remover

TikTok users love a product that makes your life easier. A case in point, this innovative gel remover, which melts away all types of gel (including builder gel) in a matter of minutes.

31. Contour Cube

Ever since Kendall Jenner used one, Contour Cubes have been filling up our TikTok feeds. Designed to provide the benefits of cryotherapy to your face in a super hygienic way, TikTokkers use this handy tool to soothe inflammation, de-puff, and sculpt. 

32. Olaplex No.3 Hair Perfector

This salon essential uses a unique bond-repairing formula to strengthen damaged hair from within, leading to stronger, healthier hair. It’s especially beneficial for bleached and chemically treated hair. 

33. Laneige Water Bank Blue Hyaluronic Cream Moisturiser

Another K-beauty staple, this gel-textured moisturiser from Laneige has been gaining popularity thanks to its ability to hydrate skin for up to 100 hours after application. It’s packed full with one of our favouite hydrating ingredients, hyaluronic acid

34. Solawave Bye Acne Light Therapy Spot Treatment

If there’s one thing beauty TikTok loves, it’s a skincare gadget. Held for three minutes over an individual breakout, it helps to reduce inflammation and kill acne-causing bacteria via a combination of red and blue light therapy. 

35. The Ordinary Glycolic Acid 7% Toning Solution

Although it’s meant for use on the face (glycolic acid is great for targeting pigmentation and dry skin texture), TikTokkers claim it also serves as an effective treatment for cracked heels and dry elbows, and even as a deodorant in a pinch. 

36. e.l.f. Halo Glow Liquid Filter

Not quite a foundation, not quite a highlighter, and not quite a primer – but also simultaneously all of the above, this glow-boosting skin tint makes skin look like a brighter, healthier version of itself.

37. Carbon Theory Cleansing Bar

This clarifying combination of tea tree and charcoal is exactly what oily and breakout-prone skin is craving. A beloved TikTok product, this facial soap is as good as the reviews say, and the results speak for themselves. 

38. Florence by Mills Peel Off Mask

The fact that this mask is extremely photogenic makes it an instant win for TikTok skincare videos, but it also happens to be a great mask if you’re looking for something to clear your pores and calm stressed skin in one go. 

39. Made By Mitchell Shine Slime

Body makeup might not sound like something that would be an essential step in your daily routine, but once you’ve tried Shine Slime, it will be. 

40. NYX Duck Plump Lip Plumping Lip Gloss

Yet another NYX lip product has made the list and it’s easy to see why. Duck Plump combines the volume-boosting benefits of a plumping lip gloss with the high-shine finish and nourishing hydration of a lip oil.

41. e.l.f. Camo Liquid Blush

If there’s one thing we can say about e.l.f., it’s that the brand does base products really really well. These liquid blushers are no exception, delivering easy-to-blend pigment and a soft-focus dewy finish.

42. Maybelline Lash Sensational Sky High Coloured Mascaras

Now available in two rainbow-hued shades, Blue Mist and Burgundy Haze, Maybelline’s Sky High Mascara is once again going viral on TikTok. We did not foresee coloured mascara being a trend for 20224, but we’re here for it.