If you’ve fallen down the rabbit hole of TikTok beauty content, you’ll know that it’s the best place to discover the latest skincare trends, watch quick-transitioning makeup tutorials, and be served with authentic reviews of under-the-radar products which (thanks to the hashtag #TikTokMakeMeBuyIt) are guaranteed to go viral.
From a K-beauty colour correcting treatment to an affordable acid peel, and featuring brands such as Laneige, Dr Jart+, NYX, Olaplex, and e.l.f. we’ve rounded up the most hyped-up beauty products on the app.
Dr Jart Cicapair Colour Correcting Treatment
The redness-cancelling properties of this skincare-makeup hybrid made it an automatic TikTok favourite – and constant sell-out on BEAUTY BAY. It’s a lifesaver if you experience redness from blemishes, acne scars, or sensitivity.
Maybelline Lash Sensational Sky High Mascara
We’ve never met a Maybelline mascara we didn’t like, and the latest launch is no exception. The innovative flexible brush ensures that every lash is coated from root to tip.
Anastasia Beverly Hills Brow Freeze
There are hundreds of videos about this product – which explains why the brand can barely keep it in stock! Expect voluminous, brushed-up brows that are easy to style into any shape. Perfect for creating the effect of laminated brows without having to step into a salon.
NYX The Brow Glue
Similarly impressive is NYX’s The Brow Glue – which is often shouted out as an affordable dupe to the above. The gloopy formula is truly glue-like and manages to lock even the most stubborn brow hairs into place.
The Ordinary AHA 30% + BHA 2% Peeling Solution
It might make your bathroom look like a scene from a horror story, but this one-of-a-kind facial peel is possibly the most famous product on TikTok. Made with a blend of acids, it helps to smooth and brighten skin by removing dead skin cells. Important note: This stuff is strong – make sure you use it correctly.
Freck Freckle Pen
With only 60 seconds or less to share your makeup tutorial, TikTok loves a quick and easy beauty hack. This tiny fine-tipped pen is designed to recreate the appearance of natural freckles in seconds.
Egyptian Magic All Purpose Skin Cream
This nourishing all-natural balm can multitask as anything from a makeup primer to a lip balm and everything in between – split-end treatment, after-sun lotion, eye cream, makeup remover, and even aftershave balm.
Isle of Paradise Self-Tanning Drops
TikTok users swear by these foolproof tanning drops, praising their ability to give skin an overnight radiant (and natural-looking) glow simply by mixing with a moisturiser. What’s more, these ones won’t break you out.
Physician's Formula Butter Bronzer
Some might recognise this as the OG beauty blogger-favourite bronzer that went viral on Instagram years ago. Well, it’s back and trending all over again, thanks To TikTok, where it recieves glowing reviews for its blendable formula and affordable price tag.
Cantu Curling Cream
TikTok’s haircare content is a goldmine of advice, especially if you have curly hair. Amongst tips, tricks, and hacks, you’ll find plenty of recommendations for Cantu, a brand with products designed specifically with curly hair in mind.
Glisten Cosmetics Spllt Liner
Spend some time scrolling TikTok and you’re bound to see some colourful and creative eye makeup looks. There’s a high chance that these super bright eyeliners are the stars of the show.
RCMA No Colour Powder
TikTok really is the place to discover new beauty favourites – and it seems, rediscover old ones… This skin-finishing powder has been used by pros for years but is having a revival thanks to makeup tutorials on the app.
Made By Mitchell Blursh Liquid Blusher
Influencer mmmmitchells’s brand was developed off the back of his experience as a pro makeup artist. These multi-use liquid blushers have an innovative liquid-to-powder formula which can be applied lightly for a sheer wash of colour, or layered up for a more intense effect.
Urban Decay 24/7 Moondust Eyeshadow Space Cowboy
This cool-toned shimmering eyeshadow might not look much in the pan, but once it’s on your eyelids… TikTokkers recommend either wearing it on its own or using it as a topper, it gives a high sparkle wet-look effect – the perfect finishing touch to your look.
e.l.f. Cosmetics Poreless Putty Primer
The best primers do more than just prep your skin for makeup, but actually have skin-perfecting properties as well. This e.l.f. primer is one such example – it helps to blur the appearance of pores and imperfections before you’ve even picked up your foundation.
Laneige Lip Sleeping Mask
A truly nourishing lip balm, this mask can be used during the day or applied in a thick layer as the final step in your skincare routine to heal chapped lips and prevent dryness while you sleep. It’s been a K-beauty staple for years but has had a major revival thanks to skincare TikTok.
Embryolisse Lait-Crème Concentre
Embryolisse has been every makeup artists’ secret weapon for years. It first found fame on Instagram and has more recently discovered by TikTok. Multi-tasking as a moisturiser, mask, and makeup primer, it soothes and nourishes dry and dehydrated skin.
Asani Body Butter
Not only do these body butters look the part for a viral beauty product – they’re extremely eye-catching – but they also do good too. They’re packed with hydrating ingredients like shea butter and vitamin E, and TikTokkers claim they’ve helped to target skin conditions such as eczema, psoriasis, and keratosis pilaris.
MyLee Mygel Magic Gel Remover
TikTok users love a product that makes your life easier. A case in point, this innovative gel remover, which melts away all types of gel (including builder gel) in a matter of minutes.
Ever since Kendall Jenner used one, Contour Cubes have been filling up our TikTok feeds. Designed to provide the benefits of cryotherapy to your face in a super hygienic way, TikTokkers use this handy tool to soothe inflammation, de-puff, and sculpt.
Olaplex No.3 Hair Perfector
This salon essential uses a unique bond-repairing formula to strengthen damaged hair from within, leading to stronger, healthier hair. It’s especially beneficial for bleached and chemically treated hair.
Laneige Water Bank Blue Hyaluronic Cream Moisturiser
Another K-beauty staple, this gel-textured moisturiser from Laneige has been gaining popularity thanks to its ability to hydrate skin for up to 100 hours after application. It’s packed full with one of our favouite hydrating ingredients, hyaluronic acid.
Solawave Bye Acne Light Therapy Spot Treatment
If there’s one thing beauty TikTok loves, it’s a skincare gadget. Held for three minutes over an individual breakout, it helps to reduce inflammation and kill acne-causing bacteria via a combination of red and blue light therapy.
K18 Leave-In Molecular Repair Hair Mask
Another transformative treatment for dry and damaged hair, this leave-in mask is super easy to use – you apply it to damp hair then blow dry. Search for it on TikTok and you’ll see how impressive the before and after results are for yourself.
The Ordinary Glycolic Acid 7% Toning Solution
Although it’s meant for use on the face (glycolic acid is great for targeting pigmentation and dry skin texture), TikTokkers claim it also serves as an effective treatment for cracked heels and dry elbows, and even as a deodorant in a pinch.