Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH has received numerous accolades for products including cult classics Brow Wiz, Contour Kit, and Liquid Lipstick, as well as industry-wide recognition for digital innovation. Soare was first to introduce and patent the Golden Ratio Eyebrow Shaping Method, which has gone on to become a modern beauty essential. ABH is committed to cruelty-free product formulation, testing, and development.