19 Makeup Buys Under £10

As if it’s even possible, our makeup obsession continues to grow and while we’re committed to trying, testing, and hauling the best beauty products out there, our bank balances sometimes feel the strain.

That’s when you need to turn to our list of affordable makeup products. After all, who said beauty has to break the bank? We’re a big fan of beauty bargains here at BEAUTY BAY, whether it’s the latest in skincare, a versatile palette, or a chance to get in on the beauty trends. 

Ready to find your latest fave? Here are the best makeup products under £10.

When developing By BEAUTY BAY, our core goal was to make affordable makeup products, so you’ll find that most of the range is under £10.

Say hello to the glow without breaking the bank with the By BEAUTY BAY Liquid Highlighter. The pearlescent pigments give you that in-demand sheen and shine wherever you choose to swipe it. And it’s really simple to apply too. So whether you’re a highlighter novice or expert, you’ll get on just fine with the ultra-creamy and easy-to-blend formula.

If there’s anything that will keep that makeup intact for under £10, it’s the e.l.f. Cosmetics Power Grip Dewy Setting Spray. With a juicy blend of hyaluronic acid, squalane, 5% aloe, and green tea seed oil, it’s packed with ingredients your skin will love to drink up. Just give it a shake to activate the gripping water phase and moisturising oil phase and voila – dewy skin and long-lasting makeup looks.

When finding the best makeup under £10, we couldn’t miss off one of our affordable faves, The Beauty Crop. Their Avocado Poreless Primer makes pores a thing of the past and creates the perfect base for makeup, all whilst nourishing and hydrating the skin. What’s not to love?

A celeb fave without the celeb price tag, if the Maybelline Lash Sensational Mascara is good enough for Sofia Richie Grainge, then it’s good enough for us. It’s been a favourite for as long as we can remember, giving sky-high volume and thick black lashes that look like falsies without the fuss. Coming in at under £10, there are no complaints here.

If you love the foundation, then you’ll love the bPerfect Chroma Conceal Concealer. Providing high-level coverage without feeling heavy or cakey, this concealer makes quick work of brightening, contouring, and concealing for selfie-ready makeup looks. It’s easily one of our favourite affordable makeup products.

The By BEAUTY BAY Glow Filter is a lightweight, illuminating primer that’s been designed for a your-skin-but-better base. The sheer, glowy, tinted formula can be worn as a primer, alone on fresh-faced days, and even as a dewy highlighter for the finishing touch.

If you ask us, coloured graphic liners work for every occasion. Heading to the office? Why not brighten people’s days with a quick slick of pink? Festival time? Get out the neon liner. Luckily for us, Glisten Cosmetics has all the options and most of them cost less than £10. The problem is, we want every single colour they have! Your liner addiction starts here.

Blusher could be a contender for our desert island beauty product and if we were to take one, it would be the e.l.f. Cosmetics Putty Blush. This super dewy, gel putty formula melts straight into the skin for a natural flush of colour that can be built up for your desired finish. It then sets as a semi-matte powder so it won’t crease or budge, giving you the glow of a balm blusher and the staying power of a powder.

Okay okay, so we love this blush too. Makeup Revolution has been delivering the best makeup under £10 since day dot, so naturally, we love the Superdewy Liquid Blush too. It’s super blendable, pigmented, and looks unreal on the skin. At under £10, you’d be silly not to add one to your haul.

At this point, we basically have every single one of NYX Professional Makeup’s Suede Matte Lip Liners because they’re just THAT good. They’re pigmented, creamy, and last all day. Plus, they’re only £4 so you really can’t go wrong. If you’re unsure which shade to pick, our fave is ‘London’ for a neutral medium nude.

Juicy. Plump. Nourished. The list goes on when it comes to how your lips are left feeling after a swipe of NYX Professional Makeup’s Fat Oil Lip Drip. With a moisturising mix of cloudberry oil, raspberry oil, and squalane, expect hydration for 12 long hours. There’s eight shades available, so you can find the perfect colour for you. Or why not just kit out your makeup bag with all eight?

We’d love to keep the Makeup Revolution Mood Switch Multi Palette Hyper Real to ourselves, but we’re no gatekeepers. For under £10, you get eight shimmery shades to have a play with. Our fave shades are the marbled pink, deep blue, orange and mint green for that perfect day-to-night eye look. But we’ll happily swipe our lids with any.

We love a good brow glue at BEAUTY BAY, especially if it’s under £10. So, the Maybelline Superlock Brow Glue had to show up on our affordable makeup list. Sculpt out your perfect brow and it’ll grace your face for up to 24 hours. Trust us, it’s sweat-resistant. And it’s really easy to apply with a handy brow spoolie included.

Is this makeup magic? The high-shine Makeup Revolution Mood Switch Aura Lip Balm comes to life when applied to lips thanks to its pH qualities. Changing colour to suit you perfectly, you end up with a tailored lip colour that’s just right. So, it can sit on the lips of every skin tone.

Get that sunkissed glow whenever you want it with the Makeup Revolution Bright Light Bronzing Drops. Each one has a really easy to use sheer tint formula, so you can create a glowy base look after look. There’s also a healthy dose of ingredients in there that your skin will love too – hyaluronic acid, squalane and grapeseed oil to name a few.

If you don’t want those brows to move, then the Pink Honey Honey Glue Original Superhold is the thing for you. Coming in at under £10, it’s no wonder it’s a TikTok fave. Bringing texture, fullness and unmoveable hold, you can get that laminated brow look whenever you fancy. It smells as good as it works too – think bubble gum. Yum.

If you haven’t tried our By BEAUTY BAY Felt Tip Liquid Eyeliner yet, then you need to. With staying power you won’t believe – 24 impressive hours – take your look from day to night without even having to reapply. It’s super-precise, glossy and really pigmented, so it’ll become your go-to liner for all kinds of makeup looks.

We love getting our hands on a good mascara for under £10. You too? Then get to know the e.l.f. Cosmetics Lash it Loud Waterproof Mascara. Your lashes are left fuller, bolder and longer. And we’d put money on you getting asked “What mascara are you wearing?” day-in day-out. Pigmented and waterproof too, you can rely on this one to deliver the drama you want.

Did somebody say “eye-drama”? Bring the boldness for under £10 with the Made by Mitchell Lashes in Stormy. A half lash with length and a full wing, they’re handcrafted to precision and made with high-quality materials for the ultimate flutter factor.

FYI: This article was previously published at an earlier date and has since been updated.