The Best Affordable Beauty Products, According To You

Whether its skincare or makeup, we all love bagging ourselves a good beauty bargain. With so many dupes, budget friendly beauty hacks, and affordable makeup brands out there, we no longer need to sacrifice quality for cost, or set ourselves back financially for the rest of the month after a haul. If you’ve been a savvy shopper for a while, you’re probably already familiar with affordable skincare brands like Cerave and The Ordinary. Fortunately for us budget-friendly beauty shoppers, these are only some of many brands out there that offer good quality products at minimal cost. From skincare under £10 to professional style haircare and makeup that won’t break the bank, we’ve looked through all our offerings to create a list of the best affordable beauty products, according to you (BEAUTY BAY’s bargain hunters). All of which are under £20, we might add!


By BEAUTY BAY products are created for the beauty obsessed, by the beauty obsessed and you’ll be even more obsessed with the price. These budget friendly beauty products don’t skimp on quality either, with eyeshadow palettes with high-pigment payoff to skincare products that use natural, skin beneficial ingredients, you are still get all the goodness, without the price tag.

By BEAUTY BAY Neutral 16 Colour Palette

If you like a versatile nude eye look, this palette is about to become your new right-hand man. Featuring cool browns, soft pinks, and blendable neutrals, this palette is the ultimate soft-glam essential.


‘Perfect cool toned palette’

Amazing quality for such a low price!



‘Beautiful! Amazing product for money’

Beautiful! Amazing product for money. I love this brand so much

Becky W.


‘Really nice pallet’

This is a really nice pallet which works really well. It was a really good price too. Highly recommend this item.

By BEAUTY BAY Laminated Brows Set

Bringing you boosted brows without the price tag, this clear brow formula works to lock your arches in place all day and night. It’s also enriched with botanical ingredients to condition brows for the ultimate soft, fluffy look.


‘Great set, affordable’

A great set that’s affordable, with 5 soft and big spoolies, I love the result on my brows!’

Koi L.


‘Love these!’

Absolutely amazing for the price, gives you really nice brows!

Josie W.


‘Perfect dupe!’

Save yourself some money, this is the perfect dupe of the Brow Freeze, kept eyebrows in shape all day, easy to use and lasts a long time!

Courtney B.

By BEAUTY BAY Butter Cup Cleansing Balm With Oat Lipid And Chamomile

This cleansing balm melts away stubborn makeup and impurities with ease. It’s powered by replenishing ceramide-rich oat lipid and soothing chamomile, leaving skin feeling clean and calmed. 


‘Amazingly great for the price’

This is so amazing for the price! It feels so lovely on my skin and leaves it feeling incredibly soft!’

Chloe D. 


‘Literally melts my makeup off’

Literally melts my makeup off! Best thing to use’

Emily B. 


‘Amazing balm!’

I’ve tried a lot of cleaning balms and this is hands down the best affordable balm cleanser I’ve tried. Removes makeup with ease and is gentle on the skin. My face feels so clean yet moisturised afterwards. Smells good too!

Ruby G.

2. CeraVe

Meet the TikTok famous brand, CeraVe! This affordable, dermatologist approved skincare has something for everyone, so no matter the skin type, they’ll have a budget friendly option available to you. And you don’t need to question the quality with every product containing ceramides, which are an essential part of a healthy skin barrier.

CeraVe Moisturising Cream

Treat your skin to a hydration high with this rich moisturiser, designed to bring long-lasting nourishment to dry skin.



Only moisturiser I use, does the job and very affordable



‘Best cream and lasts forever!’

Amazing cream and the tub will last you forever!

Zoe S.


‘Best moisturiser I’ve ever used!’

It’s amazing no greasy residue feels skin feels super soft and hydrated will be purchasing again in the future

Sian H. 

CeraVe Eye Repair Cream

Banish the tell-tale signs of tiredness with this rejuvenating eye cream, formulated to reduce the appearance of dark circles, dry skin, and puffiness.


“Gentle and highly hydrating eye cream”

This brand is such a great discovery. Definitely lives up to the hype – IMHO at least. I have very sensitive eyes and this cream works wonders. Skin definitely feels hydrated and plump! This eye cream also acts as a great base for makeup. At this price, I will definitely repurchase.



‘Best eye cream’

Best eye cream I can find and priced fair

Donna K.


’Affordable eye cream’

Really nice affordable eye cream! Better than some high end creams I’ve used

Joedy W.

CeraVe Foaming Cleanser

Banish excess oil, dirt and makeup with this non-drying, foaming cleanser, enriched with natural ingredients to moisturise and protect the skin.



I suffer from dry and oily skin, mild rosacea and bumps around my jaw line. Tried this after a rosacea breakout and it cleared my skin up really quickly. Doesn’t dry my skin out, takes off make up and no irratitating my very sensitive skin. Excellent value for money as you only need a tiny wee bit to lather up.



‘Incredible for my skin’

Seems to work really well for my skin, truly clears pores and leaves skin feeling smooth

Chelsea T.


‘This is amazing!’

This is amazing. Helped me in clearing up my acne. It has calmed down my oily skin in just a week!

Maeve T.

3. The Ordinary

The Ordinary, the skincare brand with integrity, providing formulas that offer results that are anything but ordinary. With simple, frill-free packaging which allows them to focus solely on providing you with familiar, ingenious formulas you know and love at refreshing prices that don’t break the bank.

The Ordinary AHA 30% + BHA 2% Peeling Solution

Enriched with ingredients designed to exfoliate and nourish, this powerful peel helps to improve skin texture and hyperpigmentation while clearing blocked pores.


‘The most effective face mask for your skin!’

I use this product twice a week as recommended and my skin feels so soft and it brings down pigmentation of acne scars also! Very good product if you like to see pretty quick results and an affordable price also!



‘My favourite product from The Ordinary’

My oily acne prone skin really loves it, I use it once a week and my skin looks amazing afterward

Anna A.


‘Great peeling solution’

I love this product and have been recommending it to my friends, the effect on the skin is amazing, the pores seem smaller and the skin is clean and soft after use

Liad P.

The Ordinary Glycolic Acid 7% Toning Solution

Boost your skin’s brightness with this exfoliating toner, designed to improve skin texture and tone for radiant, healthy base.


‘Leaves the skin fresh and renewed!’

I take my make-up off every day with a wipe and then use this cleanser with a cotton pad , the amount of makeup that comes off with this is great. Really the skin fresh and clean! Very reasonably priced and does a great job!



‘Great multi-purpose product’

This has many great uses and it’s such a good price

Georgina D.


‘Best facial tonic’

This is the best Tonic! Tried so many different cause this wasn‘t available, but would always highly recommend this one!

Jennifer B.

The Ordinary Supersize Squalene Cleanser

A supersize version of their bestseller, this cleanser is a great investment if you’re on the hunt for a cleanser that will dissolve impurities and leave you with a smooth, moisturised finish.


‘Love it!

Amazing, reliable and very safe for skin – a must have with a good price.



‘Best price’

I’ve used this for years as it’s so good for my skin. Most places seem to have put the price up so this was definitely my first choice with it being the cheapest option

Aime L.


‘Love it!

Best cleanser! Third time buying it

Noa G.

4. Makeup Revolution

If you’re makeup obsessed, you’ll have definitely heard of this brand. Makeup Revolution is an established brand of 28 years and prides themselves in developing innovative, yet affordable makeup. With all kinds of makeup available, hundreds of which are cruelty free, the brand caters to every beauty loving savvy shopper out there.

Makeup Revolution Conceal & Define Foundation

This creamy, oil-free foundation offers a lightweight yet buildable coverage without settling into fine lines, creating an even, flawless finish.


‘A godsend!’

This foundation always proves to be the best. The pigment and formula is beautiful and so easy to apply. I’ve tried other foundations but I somehow always end up coming back to this one. Really good value for money and I think i’ll stick with this foundation forever.




Love this so much so worth it!



‘Great product’

This foundation is honestly the best. Such affordable too. My holy grail will always be an essential in my makeup bag. Flawless finish always

Santia O.

Makeup Revolution Forever Flawless Allure Eyeshadow Palette

This affordable palette has every shade you need to create a flawless eye look for every occasion, ranging from soft, pink, berry, and neutral, in matte and shimmer finishes.



Some amazing shades and very pigmented. And such an amazing price

Adele L


“Great palette!”

The quality for the price is actually more than great. No fallout, blends easily, great pigmentation and beginner friendly. The color go very well together. The packaging feels nice and sturdy. The mirror is big and perfect.



‘Love it’

This brand is just amazing, the quality and price are the best. They always surprise me. Makes me want to buy all the palettes from them!


Makeup Revolution Conceal and Define Concealer

Conceal breakouts and imperfections effortlessly with this liquid concealer. Ideal for everyday use, its formula is lightweight and long lasting, leaving skin smooth and matte.



Amazing!! So full coverage and so cheap. Perfect for covering red marks and acne scars



‘Love it’

Great coverage, love the applicator brush, lasts all day. Works well as a under eye highlighter. Have it in a darker colour for blemishes – so affordable!



‘My all-time favourite’

It’s hard to find a great concealer at a good price but with conceal and define I have! It’s my all-time favourite and the shade range is amazing.

5. NYX Professional Makeup

Loved by makeup artists and newbies alike, NYX Professional Makeup is a favourite amongst everyone, providing professional style makeup at a fraction of the cost. If you haven’t got something from this brand in your makeup bag already, take a look at some of the affordable options below to get you started.

NYX Professional Makeup Epic Ink Liner

Master the perfect cat eye with this ultra sharp, felt tip liquid eyeliner, designed to give you an intensely pigmented liner look that will last all day without fading.


“Love it”

This eyeliner is so good, goes on well and is actually affordable! Will be buying again



‘Stays in place for hours!’

Dark, sharp, solid eyeliner! Stays in place and doesn’t smudge for hours!


‘My go-to eyeliner’

My go to eyeliner for years now. Affordable, pigmented and gets the job done.

Shannon W.

NYX Professional Makeup Shine Loud High Shine Lip Colour

Showcase a perfect pout with this high-shine lip gloss, with an intensely pigmented, non-sticky formula that promises to leave lips with a glass shine gloss for up to 16 hours.


“Loved it!”

Amazing color and long lasting! Better than Kylie cosmetics at a fraction of the prize



‘Amazing product’

It was so worth purchasing, the formula is so smooth and comfortable, the gloss isn’t sticky and has a beautiful shine! Would definitely recommend!

Abi N.


‘Love this’

I love this!! The colours are amazing and the staying power is fantastic, definitely go buy!


NYX Professional Makeup Micro Brow Pencil

Boost your brows and define your arches with this retractable eyebrow pencil, featuring an ultra-fine tip that allows you to create precise strokes that mimic your natural brow hairs.


“My fav brow pencil”

I’ve used this brow pencil for years. It looks so natural and I can do my brows quickly. It lasts quite well on its own but I like setting it with clear eyebrow gel. Such great value for money. Nyx is a really great brand.



‘The only brow pencil you need’

I have rebought this eyebrow pencil numerous times. Its the absolute best. I have tried others but why mess with perfection ?

Yasmin R.


‘Perfect colour match and lasts’

I use everyday and it’s just as good as the higher priced ones maybe even better! Favourite by far and affordable.


6. Mario Badescu

Looking to enhance your skincare routine? Then Mario Badescu is the brand for you, having been developing formulas for over 40 years, they really are the experts in all things skin related. Addressing all skin concerns you may have, with affordable offerings that ensure you can have effective skincare, no matter the budget.

Mario Badescu Rose Lip Balm

Treat your lips to the nourishment they deserve with this rich, moisturising lip balm, enriched with a variety of soothing ingredients including cocoa butter, coconut oil, shea butter, and sweet almond oil.


Great product – glossy and decent price




Really moisturising, long lasting and a nice mild scent. Will be buying this again!



‘Overall amazing’

Amazing price! Amazing texture! Amazing smell!will be recommending to everyone!


Mario Badescu Facial Spray With Aloe, Chamomile And Lavender

Refresh your skincare routine with this calming facial spray, formulated with soothing aloe, chamomile, lavender, and vitamin C to give skin an instant boost of hydration and radiance.


‘Fresh scent and amazing feel’

Amazing little bargain. It smells delightful and has been amazing for me throughout the day. It’s keeping my skin hydrated and I’m also using it as a toner which seems to be doing a fab job!



‘Wonderful facial spray’

Fresh lavender scent. It leaves my face positively glowing, I use both morning and night before my moisturiser. I’ve got super sensitive skin, and my skin loves it!




118ml for £7 this is amazing, smells gorgeous, more benefits to it than mac fix + I will definitely be purchasing this again.

Charlotte L.

Mario Badescu Lavendar Witch Hazel Toner

Ideal for balancing irritated skin, this soothing toner is enriched with a combination of calming ingredients including aloe, lavender oil, and witch hazel, to ensure a thorough cleanse without drying out the skin.


‘Great for any skincare regime’

Great value, I have used this product every day and can clearly see an improvement on my skin. Would highly recommend to anyone with dry skin as this has really helped my skin regain its condition. The product smells lovely too!




It’s a great product, does what it says and leaves my skin feeling fresh and clean. Great value for money. Has a subtle scent which I love!

Anastasia B.


‘A must have!’

Perfect if you suffer from oiliness but also have sensitive skin! It’s not an astringent so your skin won’t feel dry or tight after using it. 10/10 would recommend.


7. The INKEY LIst

From award-winning skin and haircare essentials to confidence-boosting bundles, The INKEY List is here to elevate your beauty routine without breaking the bank. This brand has gained popularity through its ability to take the guess-work out of achieving good skin, making skin and haircare simple, effective, and easy to understand.

The INKEY List Salicylic Acid Exfoliating Scalp Treatment

Ease and treat the symptoms of an irritated scalp with this pre-wash treatment, formulated with salicylic acid to exfoliate and panthenol to hydrate, leaving your scalp calmed and balanced.  


‘A great pre-wash solution’

A great pre-wash solution for dry-flaky scalp.

Justine M.


‘Love this product’

Love this product. I use it 10-20 minutes before I’m going to shampoo my hair to help with my dry scalp and it really does work.

Rachel L.

The INKEY List Retinol Eye Cream

Wake up your skin with this Retinol eye cream, formulated with ingredients that help natural collagen production for a youthful, radiant, brightened finish.


‘Smallest amount goes far already’

Smallest amount goes far already see results in my under eye era

Ceri D.


‘I recommend buying the best’

I recommend buying the best eye cream



‘Made me look alive’

Made me look alive again!

Liz S.

The INKEY List Vitamin B, C and E Moisturiser

Powered by a variety of skin-boosting ingredients including brightening vitamin C and soothing vitamin E, this multi-purpose moisturiser is the key to a healthy, radiant complexion.


‘Love this moisturiser’

Love this moisturiser, feels really soft and silky on the skin.

Sarah M.


‘I love it!’

I love it! I have the moisturiser that says ‘for oily skin’ on the tube, I have combination skin and it’s so right for me. So glad I found this product, I can see and feel an improvement!

Virgina T.

8. Maybelline

Meet the must have makeup brand, Maybelline. From TikTok viral mascaras to skin saving concealers, they have all your daily makeup essentials at affordable prices, ensuring that any beauty obsessive can explore and experiment with makeup. And if you’re one for a dupe, this is the place you should be looking with many of there products being known to match or be similar to high end brand products.

Maybelline Lash Sensational Sky High Mascara

Take your lash game to new heights with this lengthening and volumising mascara, featuring a brush that bends to the natural shape of your lashes for the ultimate lift.


‘Great mascara’

non-clumpy! Long lashes, really good for the price too



‘Favourite mascara’

Love this mascara, great length, really black, doesn’t transfer

Megan T.


‘Best mascara for a good price’

Still my favourite mascara, doesn’t clump, really lengthens lashes


Maybelline Instant Anti Age Eraser Eye Concealer

This pro-youth concealer does so much more than simply conceal the skin. Along with seamlessly covering imperfections, it’s also designed to minimise the appearance of fine lines, redness, and dark circles.


“Love this”

I love this product , it just brighten your face, definitely recommended this to anyone who cannot afford high end concealer, this work just as well



‘An essential for your daily makeup routine’

Been using this for years absolutely amazing, must have

C L.


‘Love it!’

My go to concealer! Great coverage and blends perfectly!

Shayna B.

Maybelline Lifter Gloss Lipgloss

Lips in need of a moisture surge? You need this tinted lip gloss from Maybelline, infused with hydrating hyaluronic acid to leave your lips ultra nourished, supple, and super glossy.



It is creamy, smells amazing and just all-round worth more than its price. Lovely with a brown lip liner.



‘A great affordable dupe!’

This is such a good gloss for the price, and a great dupe for the Fenty Beauty Gloss Bomb. Highly recommend!



‘Must have item’

the perfect gloss, simply pair with a deep brown lip liner and you have the perfect day look


10. e.l.f. Cosmetics

Makeup made for every eye, lip, and face, e.l.f. Cosmetics allows for both all-out glam lovers to fresh-faced minimalists to express who they are without having to pinch the pennies. This brand is known for creating products that allow you grow your natural glow, whilst being able to add a bit of pizzaz, making them the perfect go-to for the makeup obsessed.

e.l.f. Cosmetics Power Grip Primer

Lock your base in place all day and night with this gel-based primer, designed to give your complexion a smooth, soft-focus effect while lengthening the wear of your makeup.


So Sticky Make Up Last All Day”

I heard so many good things about this product i had to try it out for myself its definitely a dupe for the milk primer for the fraction of the price i love it and can’t do a full face without anymore



‘Great primer and lasts all day’

Great priming product, leaves my skin tacky and keeps the make up in place all day.

Lauren T.


‘The best primer I’ve ever used’

The best primer i’ve ever used, grips makeup to your face all day and doesn’t irritate the skin at all. Would definitely recommend, such a good primer!

Phoebe S.

e.l.f. Cosmetics Monochromatic Multi-Stick

If you like a versatile makeup product that can help you achieve a variety of different looks, you’ll love this multi-stick. In a cream-to-powder formulation, it can be used to add a pop of colour to your cheeks, lips, and eyes.



Love the shimmer in this product, it blends in very well and is a lovely colour too. As with all Elf products it’s affordable and effective!




These are very good value! They have a sheen to them once applied which gives such a nice glass skin effect

Faye G.


‘Nice for the price!’

For such an affordable price, this is great! Have been using almost every day since I got it!

Marina B.

e.l.f. Cosmetics Liquid Glitter Eyeshadow

Add some sparkle to your eyes with this quick drying, long lasting eyeshadow, formulated with multi-dimensional glitter and pearls for the ultimate shine.



Very good for the price, very glittery.



‘Glitter for days!’

I love this multicoloured glittery shadow, all small uniform pieces! It goes on beautifully, dries down well and had excellent staying power. Really impressed.

Alyson B.


‘Worth the money’

Looks lovely sheered out, can make subtle or build it up.

Anna J.

10. Glow Hub

Glow Hub, a skincare brand you need to know about. Whether your skin is parched, irritated, or breakout prone, they create affordable, targeted solutions and simple routines for every skin type so, you never have to skip skincare again. Psst…all their products are also vegan and cruelty free.

Glow Hub Zit Zap Wand

Be fully equipped for your next breakout with this targeted spot treatment, enriched with exfoliating salicylic acid and hydrating hyaluronic acid to tackle and prevent flare ups.


“Stops spots in their tracks”

This pen has a little rollerball which you use at the first sign of a spot. Just dab on the area where the spot is starting and it stops it from developing. Didn’t irritate my skin at all. Great product at a great price.



‘Really helped to clear my spots’

really helped clear my spots and doesn’t take much at all, I use it every night before bed and I’ve noticed such a difference

Charlotte S.


‘Great skincare’

This is a great addition to my skincare bag. Bought more for myself and my friends after first trying. Very easy to use and great to carry around in your everyday bag

Bee W.

Glow Hub Purify & Brighten Jelly Cleanser

Grow your glow with this brightening and detoxifying jelly cleanser, designed to melt away makeup, dirt and congestion while soothing, smoothing, and balancing the skin.


‘This cleanser is amazing’

I have oily and sensitive skin. I found this cleanser to be amazing. It does what it says and also removes makeup very very well. I have tried many cleansers before and i highly recommend this one. It leaves your skin feeling amazing and it is very good value for money.



‘Great buy!’

Does exactly what it says! Love this brand and perfect size for value.

Kate T.


‘The perfect cleanser’

This may be a travel size but I must say it’s lasted me ages! You don’t need a lot but it works wonders

Lottie H.

Glow Hub Nourish & Hydrate Toner Essence

Glow the extra mile with this nourishing and hydrating toner, powered by hyaluronic acid which works to plump and soften the skin, along with hydrating peach extract and refreshing coconut water.


“It is a dream”

sooo it smells AMAZING, i have sensitive skin and it was a blind buy, but it turns out to be really calming to my skin. it is a nice toner and it is cheap




Honestly so refreshing it’s unbelievable I love this product and use it twice a day so so good



‘I’ve seen a massive difference’

I’ve seen a massive difference in my complexion from using this will definitely buy more from the range

Natasha E.

12. Bondi Sands

Build your budget friendly bronze with Bondi Sands. This brand captures what makes an Australian summer iconic and brings it to you in a bottle. From face lotions to body oils, they provide all different types of tans, making it the ultimate tan accessible to everyone.

Bondi Sands SPF 50+ Fragrance Free Face Sunscreen Lotion

SPF is essential for protecting your skin all year round, making this SPF50+ from Bondi Sands, offering up to 72 hours of hydration while shielding the skin, an absolute essential.


“Good SPF”

Protects and hydrates me while leaving a dewy fresh faced look. 10/10



‘Essential product’

this moisturises my skin so well and it made even better by the fact its protecting me from the sun.

Sharon C.


‘Holy grail’

Repurchased multiple times. My all time favourite. So glowy but doesn’t clog my pores

Grace B.

Bondi Sands Self Tanning Foam One Hour Express

Want that post-holiday glow without the cost of a holiday? Look no further than this tanning foam, designed to give you a runway-worthy, all over tan in just one hour.


‘Self tan bondi sands’

Best tan well worth the money

Samantha A.


‘Very good’

I like this product a lot. Super fast and and a very natural tan colour. Overall very good. Will purchase again

Nurten K.



Bought this after using the smaller one, gives such a lovely colour and doesn’t wash off too quickly or uneven! Easy to use as gives a base guide colour!

Miss S.

Bondi Sands SPF50+ Lip Balm

Offering sun protection and ultra-hydration, this lip balm is perfect for moisturising, flavouring, and softening the lips.


‘Best lip balm’

This is my favorite lip balm with SPF. Not chalky, really moisturizing and great flavors ! The price is great too

Elisa C.



So moisturising!! Love it!!



‘Smells and feels great’

Great lip balm and smells unreal. Amazing knowing it has spf 50

Nicole H.