11 Affordable Haircare Brands We Love

Who said you can’t have great hair on a budget? With our best affordable haircare brands, it’s more than possible. If you’re looking for effective shampoos, conditioners, masks, and more, these are the brands for you. Want to make things even better? Coming in at under £15, none of these brands will break the bank. Don’t wait for another second…

1) Haircare By BEAUTY BAY

We couldn’t get a list together without an honourary mention of Haircare By BEAUTY BAY. Our mission is to create haircare inspired by your hair, which is why you’ll find something for everyone in the range, no matter if your hair is thin and fine, dry and damaged, or curly and coily.

We truly think this is one of the best affordable haircare brands there is. There are your usual shampoos and conditioners, as well as innovative serums that transform your hair for the better. And if you’re on a budget, don’t worry. All products come in at under £15, meaning good hair days don’t have to hurt your bank account.

2) The Ordinary

They’re the heroes of our skincare routines and soon to be the heroes of our haircare routines too. Of course, we’re talking about The Ordinary. That’s right, in case you didn’t already know it, our fave science-driven brand has turned its hand to haircare.

While the range is on the smaller end of the scale, that doesn’t mean to say it doesn’t pack a punch. With a multitasking shampoo and conditioner, a scalp moisturiser and a hair density serum, once you’ve tried them, you’ll wonder how you ever lived without them. Effective haircare on a budget? We’re in.

3) Cantu

Cantu is one of the original affordable haircare brands that’s been revolutionising the haircare game since day dot. Created for textured, coils, curls, braids, waves, and straight styles, Cantu has literally thought of every product possible.

There are co-washes for natural hair, styling gels for braiding, leave-in conditioners for hydration, edge gels for styling, curling cream for curl revival, and even brushes, bonnets, and tools. Phew — we told you they have everything. What are you waiting for? Start exploring.

4) Shea Moisture

Next up on the affordable haircare list is Shea Moisture. We’ve been obsessed with this brand ever since they landed on BEAUTY BAY, thanks to their innovative, caring formulas that cater to all hair types. Featuring natural and sustainable ingredients from avocado to shea butter, each and every product smells amazing and leaves hair feeling even better.

There are curl creams for curly and coily hair types, shea butter products for transitioning hair, smoothing conditioners for frizzy hair, and leave-in conditioners for dry, damaged hair. Why not find what’s right for you?

5) MONDAY Haircare

You might recognise this TikTok-famous bottle… Of course, we’re talking about MONDAY Haircare, the haircare brand that’s bringing us shampoo and conditioners without the fuss. And, if the shelfie-friendly pink packaging isn’t enough to persuade you to purchase, then the price definitely will.

MONDAY Haircare’s approach to haircare is simple, appealing to haircare newbies and obsessives alike. You’ll find a range of shampoo and conditioner duos for different hair types, including moisturising, smoothing, volumising, and restoring. Don’t miss out, get stocked up. 

6) Beauty Works

Whether you love them for their hair extensions or you’re here for Molly-Mae, Beauty Works is the brand that you’ll want to add to your hair routine.  While their hair stylers and extensions might not make it into our under £15 list, their affordable hair products range is something to shout about.

If you ask us, we think the hair products are the unsung heroes of Beauty Works’ range. You’ll find toning shampoos, heat protectants, miracle sprays, and so much more that all work hard in the background to make your hair appear its best. Plus, they’ve got refill pouches of some of their best-selling products, meaning you can enhance your hair whilst protecting the planet. Trust us, you don’t want to miss out on this.

7) Bleach London

If you’re looking to have some fun with your hair, then you need Bleach London. Taking the seriousness out of haircare, Bleach London has all the coloured toners and strengthening staples you need.

Their iconic products are their Super Cool Colours. From bright blues to soft pinks, (or maybe even try the copper hair trend) these semi-permanent colours are sure to be a haul essential. And they’ll cost you way less than a trip to the hairdresser. If colours aren’t your thing, then their shampoos, conditioners, and masks are just as worthy of a shout-out.

8) Umberto Giannini

Umberto Giannini has been a hair staple for as long as we can remember. Tested on customers in Umberto Giannini salons, these products have the seal of approval before they even reach our hauls.

Making undone hair easy, the brand has everything you need from shampoos and conditioners to masks, serums, and texturising sprays. What’s even better is it’s all vegan and cruelty-free, so you can keep your conscience and your hair guilt-free.

9) Noughty

Having great hair doesn’t have to damage the planet and Noughty prove exactly that. Made from 97% natural ingredients, Noughty’s cruelty-free and vegan products cater for a range of hair types. 

Shampoos and conditioners are their heroes, but you’ll also find curling jellies, scalp scrubs, and even body care in the range. Want to accelerate hair growth, boost volume, or care for curls? Then you’ve come to the right place.

10) Revolution

We love their makeup, we love their skincare, so naturally, we love Revolution Haircare too. If you’re looking to express your personality through your hair, there’s something for everyone in this fun-filled range.

From colour drops and hair dyes to technical products that restore precious hair bonds, we’re obsessed with everything Revolution Haircare has to offer. You can even stock up on your hair clips, brushes, and scalp massagers at the same time.

11) Growth Bomb

We couldn’t get a list together without an honourary mention of Haircare By BEAUTY BAY. Our mission is to create haircare inspired by your hair, which is why you’ll find something for everyone in the range, no matter if your hair is thin and fine, dry and damaged, or curly and coily.

We truly think this is one of the best affordable haircare brands there is. There are your usual shampoos and conditioners, as well as innovative serums that transform your hair for the better. And if you’re on a budget, don’t worry. All products come in at under £15, meaning good hair days don’t have to hurt your bank account.