8 Iconic Maybelline Products We Can’t Live Without

One of beauty’s most iconic brands has landed at BEAUTY BAY and we know you’re already dying to know what you need to add to your haul. Maybelline are the drugstore brand that has been a steady presence in our makeup bags since our first makeup allowance, bringing us everything from iconic mascaras and concealers to must-have primers and lipsticks. 

Adored all over the world, Maybelline was founded in 1915 after Thomas Lyle Williams watched his sister, Maybel, mix Vaseline with coal dust to tint her eyelashes. 100 years later, Maybelline sell one mascara every 1.7 seconds and their tag line ‘Maybe she’s born with it, maybe it’s Maybelline’ is one of the most recognisable in the world. 

So, without further ado, here are eight of the most iconic Maybelline products that we can’t live without. 

If long, thick lashes are you game, you’re going to want to get to know the Lash Sensational Mascara. Made with a low wax formula to reduce clumping on the lashes, the mascara is packed with heavy duty pigments that stay put from morning till noon. But it’s the multi-layered brush that’s the real star of this show; with six lengths of bristles to capture every single lash, the mascara builds instant volume with just a few swipes. 

The Baby Skin Pore Eraser has been an icon of the beauty haul since at least 2009, and it is still one of the ultimate go-to primers for a soft, matte finish. Designed to blur the pores and smooth out fine lines and wrinkle, the primer smooths over the complexion to create a literally baby skin like veil. The primer is also non-comedogenic, so it won’t clog the pores while blurring them, and instead, leaves the skin moisturised all day. 

Fans of creating at-home false lash looks may already be well acquainted with The Falsies Instant Lash Lift Look Mascara, everybody else, get ready to meet your night out mascara. Designed to give the lashes an instant lift, the mascara packs the lashes with volume, length and thickness thanks to a fibre infused formula. The double curved brush also needs a special mention; working to grab every lash from root to tip, the sleek brush coat them clump, smear, and flakes free mascara goodness.

If you need any indication of just how killer this liner is, all the clues are in the title. The Hyper Precise All Day Liner has a perfectly pointed brush that makes a perfect cat eye light work even for liquid liner rookies. The waterproof formula dries quickly once applied to the skin, leaving a 24-hour flawless, long-lasting matte finish that won’t fade, budge, or smudge. Just perfect eyeliner and nothing more. 

The perfect concealer does exist, and it’s called Instant Anti Age Eraser Eye Concealer. One of the bestselling and most loved Maybelline products, the liquid concealer is designed to perfect imperfections around the delicate eye area, but it works just as well anywhere on the face. The anti-microbial sponge tip applicator makes the creamy formula effortless to apply and the infusion of goji berry extract works in overdrive to hide the appearance of dark circles, redness, fine lines and blemishes. Trust us, if you’re going to haul one thing today, make it this concealer.

We’re big fans of the Color Tattoo Eyeshadow here at BEAUTY BAY, mainly because we love an effortless beauty product that looks maximum effort. The creamy eyeshadow buffs over the lids, leaving long-lasting (tattoo standard long-lasting) colour that doesn’t fade or crease. If you need another reason to haul the cream-gel shadow, the formula is saturated with pigments AND it’s waterproof. Dusk Doll is the ultimate glam up day wear shade, while Knockout is the ultimate dressing up hue.  

Believe us when we say this, this lippy ain’t going nowhere! Once applied to the lips, the Superstay 24 Matte Ink Lipstick lasts and lasts and lasts. Cocktails, cake, and kisses really don’t stand a chance against this lipstick (and we have done the research!) The silky matte formula sits comfortably on the lips without drying and cracking, and the arow shaped applicator makes application easy and precise. There is really nothing not to love. 

Oh, how we love it when makeup and skincare come together! The Dream Urban Cover Foundation SPF 50 is a barely there foundation that leaves a lightweight veil of medium to full coverage. Formulated with SPF 50, the foundation is designed to shield the skin from pollution and environmental aggressors to keep the complexion looking as flawless as possible. The formula also helps the skin to hold on to moisture so parched skin types looks silky fresh and healthy.