

Purple Reincarnation Shampoo
Description
A damage protection and strengthening purple shampoo.
Bleach London’s Purple Reincarnation Shampoo is specially formulated to significantly reduce breakage by 68%, while keeping your blonde fresh and bright. Infused with creatine, wheat microproteins and amino acids, this shampoo ensures an intensive nourishing treatment that strengthens hair from within while offering gentle cleansing. It also provides protection against damage from pollution, styling and daily stressors.
- Suitable for all hair types
- Cruelty-free
- Vegan
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Ingredients
Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Benzoate, Citric Acid, Creatine, PEG-18 Glyceryl Oleate/cocoate, Parfum (Fragrance), Acid Violet 43, Panthenol, Glycerin, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Hydrolyzed Wheat Protein, Sodium PCA, Sodium Lactate, Linalool, Benzyl Salicylate, Arginine, Coumarin, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Faex (Yeast) Extract, Isoleucine, Proline, Threonine, Histidine, Phenylalanine.
Directions
- Use this each time you wash your hair to support its long-term health.
- Follow up with Reincarnation Conditioner.
- Incorporate Reincarnation Mask into your weekly routine for the ultimate bond-restoring experience.
Delivery and Returns
Tracked
£2.95
Free on hauls over £25.00
Next Day
£4.95
Free on hauls over £40.00
Returns
International
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Customer Reviews
Does the Job
Tones but does dye the shower tray, I have used other similar items at a cheaper price that feels and works nicer
Perfect
It's the first time I'm using a purple shampoo that is actually making a difference on my hair color. I went from pale yellow to clear blonde in only one use (+ the purple mask of the same brand). Also the feeling of it when applying to the hair is so much better than every other blue/purple shampoo I tried before.
All perfect
Very nice product
Love so far
This shampoo has really gotten rid of my brassy tones and gives that fresh silver blonde look. The only thing is that it makes your hair super dry so you have to use quite a bit of conditioner or a hair mask but I find that with most purple shampoos I’ve used anyways
Good affordable shampoo
Great shampoo to keep any brassy tones banished from my hair. Great price too
Bon shampoo
Très bon shampooing violet, ne tache pas les mains
Brings the shine
Love this brings my blonde out
Fab
Really good at toning down brassiness. Would recommend leaving in to do its stuff for 10 mins or so after toning.
No Brassy babes!
Keeps blonde brassiness at bay and in tip top condition!
