Joico  Color Endure Shampoo

Joico Color Endure Shampoo is a protective hair cleanser especially formulated for colour treated hair types.

The first stage in the highly effective Joico Color Endure Collection, this colour-maintenance shampoo works to seal in hair colour to extend the health and vibrancy of colour treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities whilst preserving hair colour.

Color Endure Shampoo is formulated with Joico's triple threat Multi-Spectrum Defense Complex, an infusion of Green Tea, Antioxidants and UV Protectors which fight both the physical and environmental factors that can cause fading and tonal change in colour treated hair.

Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide ComplexÙ, Joico Color Endure Shampoo replicates the DNA of healthy hair to repair damaged hair and prevent further hair damage. This technologically advancedcomplex offers a dramatic improvement in the hairs strength, health and natural shine.

Joico Color Endure Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable and stronger too with daily impurities effectively cleansed from the hair.

Tip: Color Endure Shampoo is suitable for daily use and is best used with Color Endure Conditioner.