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OLAPLEX
No. 4P Blonde Hair Hydrating & Brightening Purple Toning Shampoo
250ml
£28.00
Description
A repairing and toning shampoo for blonde hair.
Combining the nourishment of OLAPLEX plus the toning power of a purple shampoo, the OLAPLEX No 4P Blonde Enhancer Toning Shampoo is here and deserves a spot in your next haul. Developed to leave blondes three times brighter than regular purple shampoos, this toning shampoo strengthens, softens, and neutralises unwanted yellow tones for brighter, softer, more manageable hair. Infused with OLAPLEX’s iconic patented Bond Building Technology, this shampoo delivers high concentration pigment plus nourishment, for your best blonde yet.
- Vegan
- Crulety free
- Perfect for blonde and lightened hair
- Find the right OLAPLEX product for your hair here
- OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy.
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Ingredients
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)
Directions
- Apply to wet hair.
- Lather fully and let it sit for 1-3 minutes.
- Rinse thoroughly.
- For more intense toning, leave on for up to 5 minutes.
Delivery and Returns
Tracked
£2.95
Free on hauls over £25.00
Please allow 2-3 days for delivery post dispatch
Delivered Mon-Sat 7am-8pm (ex Bank Hols)
Fully Tracked with Email Updates
Signature required on hauls worth over £120
Next Day
£4.95
Free on hauls over £40.00
Order by 2pm for Next Day
Delivered 5 days a week 7am-8pm (ex Sundays, Mondays & Bank Hols)
Signature required on hauls worth over £120
Click and Collect
£2.95
Free on hauls over £25.00
Parcel Shop & Locker Delivery
Please allow 2-3 days for delivery post dispatch
Open early ’til late (some 24 hours)
Collection 7 Days a Week
*Our most Eco-friendly delivery option
Returns
Return items to us by post within 30 days of receipt. Items should be unused, unopened and have any original seals intact. Please read our returns help section for more information.
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Customer Reviews
4.7 / 558 reviews
Great to tone, quite drying
The toning power of this product is great. However, it is extremely drying (I have been using the shampoo and conditioner together) and my hair feels in poor condition after I have used it. I want to love the product but for something that is meant to hydrate and repair, it definitely does not do that for me
No. 4P Purple Shampoo Review: A Holy Grail for Ashy Blonde Maintenance
*Verdict: ⭐⭐⭐⭐⭐ (5/5)** If you're a highlighted blonde fighting the relentless battle against brassiness and dreaming of cool, ashy tones, Olaplex No. 4P is likely the solution you've been searching for. It truly is **fantastic** for maintaining that perfect, non-brassy blonde. **Here's why it shines for ashy blonde maintenance:** 1. **Exceptional Toning Power:** This isn't a subtle purple shampoo. No. 4P packs a serious punch of violet pigment. It effectively neutralizes unwanted warm, yellow, and orange tones like few others on the market. A single use leaves hair noticeably cooler, brighter, and significantly less brassy. 2. **Maintains Ash Perfection:** It's not just about *removing* brass; it's about *preserving* the ashy tone you (and your colorist) worked hard to achieve. Regular use (1-2 times a week) acts as a powerful maintenance tool, extending the life of your cool blonde color between salon visits and touch-ups. 3. **Olaplex Bond Building:** This is the magic ingredient (literally, Bond Building Technology) that sets it apart from most purple shampoos. While neutralizing brass, it's *also* helping to repair and strengthen the internal bonds in your hair damaged by lightening. This means healthier, stronger hair alongside better color – a rare and valuable combination. You're not just depositing color; you're actively improving hair integrity. 4. **Effective Yet Manageable:** While potent, it's generally easier to control than some ultra-strength purple shampoos notorious for turning hair gray or purple if left on too long. Follow the instructions (start with 1-3 minutes, adjust based on need), and you'll achieve beautiful ash without accidental over-toning. 5. **Improved Texture:** Unlike many pigmented shampoos that can feel stripping or drying, No. 4P lathers well and leaves hair feeling surprisingly clean, soft, and manageable. The bond-building likely contributes to this healthier. **How I Use It for Optimal Ashy Results:** 1. Use 1-2 times per week *max*, replacing my regular shampoo on those days. 2. Apply to *wet* hair, emulsify well, and distribute evenly. Pay extra attention to the most porous/brassy areas (often mid-lengths to ends). 3. **Start with 3-5 minutes** processing time. If brass is stubborn, I might go up to 8 minutes the *next* wash, but I'm cautious. 4. Rinse VERY thoroughly until the water runs clear. 5. **Always** follow with a deeply hydrating conditioner or mask – No. 5 is my go-to. **Final Thoughts:** Olaplex No. 4P Purple Shampoo is an **outstanding investment for ashy and cool-toned blondes**. Its powerful toning capability effectively banishes brassiness, while the signature bond-building technology actively works to repair lightening damage. This dual-action approach makes it far superior to most purple shampoos that only deposit color. If your priority is maintaining a beautiful, cool, non-brassy blonde and keeping your highlighted hair as healthy as possible, **No. 4P is absolutely worth it. ** It's become a non-negotiable staple in my haircare routine, and the results speak for themselves – vibrant, cool-toned, ashy blonde that stays true. Highly recommended!
Great product hair feels soft
Great product hair feels soft and condition and good color no more yellow
Sehr gut geeignet für blondiertes
Sehr gut geeignet für blondiertes Haar. Haar wirkt nach dem anwenden heller eher Platin blond
Smells good
Does what it says.
Beautiful
Amazing lovely shampoo, great for blonde hair.
Enhancer shampoo
Always use this to stop my hair looking brassy Arrived on time and in good order
Made my hair blonde again!
Made my hair blonde again!
Amazing
Best purple shampoo, makes my hair so blonde and soft
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