The bestselling products on BEAUTY BAY have a couple of things in common: their sky-high ratings and thousands (!) of reviews from our honest, straight talking, beauty obsessed customers. Forget scrolling endlessly and conducting hours of research into the best of the best, the hard work has been done for you, and we’ve rounded up the top ten below to make finding your next obsession even easier.
Keep reading for the lowdown on some of our most popular products, according to our customers.
Jeffree Star Cosmetics Blood Sugar Eyeshadow Palette
It will come as no surprise that Jeffree Star’s coveted Blood Sugar Eyeshadow Palette is at the top of the list. Gaining a commendable 1,067 reviews and 4.9 stars, this luxe, eighteen colour palette is nothing short of iconic.
“A must-have staple in your Jeffree Star arsenal. The gorgeous red and neutrals blend so well. I’ve had this palette for just over a year and it still holds well and is super pigmented! Not to mention the packaging is stunning!” – Jesse
“I love this palette. I’ve been waiting for so long to add it to my collection and it was all I’d hoped for. The colours are beautiful and pigmented and they add a whole range of ideas combined with the other Jeffree Star palettes I own” – Adam
The Ordinary Niacinamide 10% + Zinc 1%
A bestseller for a reason, The Ordinary Niacinamide 10% + Zinc 1% offers multiple benefits for multiple skin types and concerns. From combatting blemishes and congestion to controlling sebum production and calming the skin, this serum does it all.
“Very good serum and saw improvements in my skin two weeks in, fine lines decreased and oil/sebum has reduced. My skin didn’t purge and my acne has reduced and is less inflamed. The product is easy to use and leaves my skin feeling smooth, very happy with results also good price value” – izzy03
“I started using this product a year ago, and my skin has never looked so good! Within a month, my pimples disappeared even the small cysts on my cheeks. I use it every night, and sometimes in the morning when I’m breaking out. I’ve been purchasing this serum again and again for a year now, it truly became part of my routine. Highly recommend!” – chloe_rgt
Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette
Loved by beginners and professionals alike, it’s no wonder Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette has over 1,000 customer reviews. The 4.8 star palette features fourteen highly pigmented and ultra-wearable shades that lend themselves to game-changing everyday and boujee night time looks. A firm favourite.
“Literally a holy grail eyeshadow palette! Couldn’t love it anymore if I tried. The shimmer shades are to die for and the mattes are so pigmented. Would 100% recommend” – Alex
“I have used this palette constantly for the past year… it remains the best I have ever owned. All the amazing reviews are there for a reason. Great colours, they all go great together, great pigmentation, extremely easy to blend, good shimmer-to-mattes ratio, has a mirror, etc.” – Lizzy
Milani Conceal And Perfect 1 In 1 Foundation And Concealer
Milani Conceal And Perfect 1 In 1 Foundation And Concealer is the blendable, buildable multitasker that every makeup bag needs. Racking up over 1,000 reviews across the shades, this water-resistant daily staple is a surefire way to ace your base.
“This foundation has fabulous coverage & leaves a matte complexion making you look fresh and flawless! It has a breathable & pigmented formula so only one layer is required.” – Tayler
“I have tried so many different foundations and where as they might have done things I love and need, they never have all… then this beaut stepped up. It has FULL coverage yet still some how buildablr without going cakey.. it’s matte but not ultra matte, your skin still looks like skin underneath it’s Amazing, drop your much expensive brands and grab this you won’t be disappointed!” – SparklesandGloss
Mario Badescu Drying Lotion
Breakout-prone skin stands no chance against the Mario Badescu Drying Lotion. Made with a winning blend of calamine and salicylic acid to banish blemishes without irritating the surrounding skin, this overnight treatment is spot on, literally.
“This is amazing for any whiteheads, I place a small amount and let it dry overnight, also do in the day if I know I’m staying home! This dries out your spots in the way you want it to, and also prevents me from picking at them which inadvertently reduces the risk of scarring- would re purchase” – Olivia
“For those struggling with REALLY persistent spots that are sometimes like cystic acne, this product is a life saver. I’ve spent a lot of time researching, spending money and getting very frustrated with products that do not seem to clear these spots up but the fantastic thing about the drying lotion is that it minimises the spot and area around it meaning the spot often doesn’t have the chance to develop. Since using this product in targeted areas my face has been looking so much clearer and I’ve been getting lots of compliments as to how lovely my skin looks. I use the drying lotion last thing at night but ensure I use a nice water based moisturiser in the morning to keep the balance. BUY IT <3” – GirlGenevieve
Jeffree Star Cosmetics Velour Liquid Lipstick
Available in forty-four shades and featuring the brand’s signature smudge-proof formula, Jeffree Star Cosmetics Velour Liquid Lipstick has well and truly earned its 1,000+ reviews and 4+ stars across the board. Paint your way to pout perfection with this intensely pigmented makeup bag hero. FYI, you’re gonna need one in every shade…
“My new fave lipstick brand. Went on like a dream, fabulous colour, and lasted hours. Not drying, like a lot of long lasting lip inks. Will definitely buy more colours!” – Lou
“I love Jeffree Star Liquid Lipsticks, they are just the perfect formula; not drying, crusty or patchy. They just glide right on! A little goes a long way too, I find I never have to go back in a second time when using this! Such a beautiful colour and I will definitely be purchasing more!” – Snicxo
By BEAUTY BAY Bright Matte 42 Colour Palette
Rainbow eye looks are always a good idea, and the By BEAUTY BAY Bright Matte 42 Colour Palette is the ultimate selection of bright and bold shades. Armed with 1,097 reviews and 4.8 stars, this colourful palette also offers major staying power and a variety of multidimensional looks. Trust us (and your fellow beauty obsessives), it’s worth the hype.
“I’ve been eyeing this palette for the longest and I’m so happy I purchased it! I am a sucker for a rainbow palette and this one does not disappoint. The colors are pigmented, they all blend together seamlessly, and the looks are endless.” – Brii
“THE BEST PALLET I EVER OWNED it has every single color you could ever need it was bigger than I expected VERY PIGMENTED and affordable and overall PERFECT.” – —–
The Ordinary Coverage Foundation SPF15
Lightweight, formula? Check. Full coverage? Check. SPF protection? Check. 1,000 reviews across the shades? Check. Yep, The Ordinary Coverage Foundation SPF15 has got it all. Btw, when it launched, this fool-proof foundation gained a 25,000+ waitlist… really, it’s that good.
“i’m in love with this foundation, it only takes a little bit to do your entire face and it looks so flawless even after a full day of wearing it” – amy.
“My gosh, this foundation is great for oily skin. It is a waterbased and lightweight foundation for everyday or on your holiday. And yes, I’m guilty I wore it to the beach to cover my hyperpigmentation and some blemishes. Honey I looked bomb with my flawless skin and my highlighter popping. Don’t judge, I’m a single girl living my best life! Anyway back to the foundation haha. It has an spf in it and is none sticky or greasy. 2 Drops is enough for the entire face, but you can still use it for a full face make up look as well. Since it is so thin, you can layer it perfectly and top it of with a concealer. Safe to say that I’m a fan.” – Nath
RCMA No-Colour Powder
At BEAUTY BAY HQ, there are a few select products that make their way into our hauls year in, year out. RCMA No-Colour Powder is one of those products, and looking at the 1,265 customer reviews, it seems we’re not alone. The unassuming setting powder buffs effortlessly into the skin to set makeup in place without leaving behind an ashy finish or altering the colour of your foundation. A straight up staple.
“Re-purchased this, cannot praise it enough. Gives a lovely finish and no flash back” – Colette
“The powder is amazing, I’ve always struggled with keeping my foundation on, it seems to come off within a couple of hours. Since using this powder my make up doesn’t move and lasts almost all day! It’s great.” – Elle
Anastasia Beverly Hills Dipbrow Pomade
When it comes to brows, Anastasia Beverly Hills are the OGs, so it’s not a shock that the famous Dipbrow Pomade made it onto the list. With 2,654 reviews across the 11 shades and a 4.8 star rating, it’s safe to say this product has received the beauty obsessive’s seal of approval.
“Since the day that I started using this product (which was years ago) I never stopped using it. I never leave the house without using my dipbrow first. The color is perfection and it lasts all throughout my workouts and even a day of swimming.” – Tany
“This pomade is the only pomade I use now!! I’ve tried many but nothing compares to my dipbrow!! So creamy and pigmented. Doesn’t dry out easily!! Beautiful product. I literally repurchase this everytime I run out. It lasts ages tho as you need the tiniest amount!! It’s amazing!!” – Emma C