These Were The Most Googled Beauty Questions In 2020

Google’s annual list of the most searched for beauty questions reveals a snapshot into just how different and unusual this year has been. For the beauty obsessed, 2020 was the year that taking a DIY approach became a necessity – thanks to Covid-related lockdown rules and salon closures – and naturally, we turned to Google for the answers to all our beauty-related queries…. 

How to cut your own hair?

We spoke to a professional for this one. Hairstylist and salon owner Melissa Timperley shared her top tips for dealing with overgrown fringes – the same applies to hair lengths if you’re attempting to remedy split ends or grown-out layers. 

How to dermaplane?

Again, we called upon a pro to find out everything we needed to know about dermaplaning (a manual form of exfoliation and hair removal). From how to do it to what the benefits are, and the best ways to do it at home, you can read the full article here

How to build a skincare routine?

With more time for skincare and less need for makeup, this year saw us become more invested in skincare. The best place to start? By figuring out a routine that works for your skin. Fortunately, we’ve created a number of guides that will help you to figure out the best routine for you. 

How To Build A Skincare Routine For Dry Skin 

How To Build A Skincare Routine For Oily Skin 

How To Build A Skincare Routine For Combination Skin 

How To Build A Skincare Routine For Sensitive Skin 

How To Build A Skincare Routine For Acne-Prone Skin 

How To Build A Skincare Routine For Teen Skin 

How To Build A Skincare Routine For Mature Skin 

How To Build A Skincare Routine With The Ordinary Products 

How to use a beautyblender?

This one crops up every single year, without fail. Start by soaking your beautyblender in water then wring it out before putting your foundation onto the sponge and applying to your face in gentle bouncing motions. The water step is important because it stops the sponge from absorbing the makeup, while the bouncing action ensures a smooth and streak-free finish. 

How to clean a beautyblender?

It’s no surprise that this one featured because our handy guide on how to clean a beautyblender is one of our most-read articles. With a full step-by-step guide, tips, and product recommendations, your beautyblender will be squeaky clean in no time. 

Where to buy face masks?

If you’d have asked us this question in 2019 we’d have thought you were talking about these kinds of face masks, but ‘face masks’ really did take on a dual meaning in 2020! With laws around wearing face coverings in public coming into play in most parts of the world as a result of Covid-19, it’s easy to see why this search term increased. Fortunately, we’ve got you covered – we even made our own face masks. And if you’re worried about maskne, here’s how to prevent it

How to get rid of dandruff?

This one featured last year too and in 2020 we’ve really noticed an increase in people searching for scalp products and content as they realise just how important scalp care is. Dandruff is probably the biggest scalp concern out there – most of us will experience it at some point in our lives – but it can be super confusing to figure out as there are different types of dandruff, and it’s easy to mistake for dry skin. We spoke to a hairdresser and a skin expert for their best advice.