POV: You’re scrolling on BEAUTY BAY, notice that e.l.f. Cosmetics has just launched, and have no idea what to add to your bag. We get it, when a new makeup brand appears on your radar, it can be hard to decide what to haul first.
Boasting an extensive range of affordable products, including complexion-perfecting primers, ultra-pigmented shadows, effortless tools and a skincare saviour here and there, e.l.f. Cosmetics has the potential to easily become your new fave brand.
To make your first (and definitely not last) e.l.f. Cosmetics haul a lil’ easier, we’ve rounded up seven holy grail products that your makeup bag needs. You’re welcome.
Putty Primer Applicator
If there anything more annoying that getting product under your nails during application? Hint, the answer is no. Luckily for you, the Putty Primer Application is here to solve your daily dilemma. With a dual-ended design, featuring a scoop applicator for effortless, sanitary application of your primer, plus a dense bristle brush for easy blending, it’s a must-have.