Urban Decay is beauty with an edge. Known for their innovative cosmetics, high-quality ingredients and risqu‚ shade names, everything they touch is injected with femininity, danger and fun. Appealing to those who love to express their individuality, formulas are crafted to be long-lasting whilst offering a faultless finish. The perfect introduction to Urban Decay? Their Naked Palette - a must-have collection of ultra flattering, natural eyeshadow shades.