5 New Holiday Collections We’re Already Excited About

By Kate Sowerbutts, 2nd October 2019

Okay, so we know that summer has only just left us, but before we know it Christmas will soon be...

17 Things We’ve Learned from Shane Dawson’s Jeffree Star Documentary

By Olivia Wright, 1st October 2019

If there is one thing that is guaranteed to have us glued to our sofas on a Friday night, it’s...

6 Things Pro Makeup Artists Want For Christmas

By Grace Day, 30th September 2019

Makeup artists can be so hard to buy for - namely because they already have it all - and also...

3 Ways To Wear The Mmmmitchell Eyeliner Toppers

By Olivia Wright, 24th September 2019

We’re so excited to introduce you to the latest BEAUTY BAY x @mmmmitchell collab and the only products that could...

Breaking Into Beauty: Lilly Ghalichi, Founder Of Lilly Lashes

By Grace Day, 21st September 2019

Anyone who works in beauty will tell you that it’s a fun, inspiring place, full of creative ideas (and the...

Trending: Orange

By Olivia Wright, 16th September 2019

You’ve heard about it, we’ve got the deets. We’re exploring the big trends that you’re gonna want to know about...

12 Cool Looks To Try With Your @mmmmitchell Palette

By Olivia Wright, 14th September 2019

When @mmmmitchell launched his palette in collab with BEAUTY BAY, we thought we had reached peak excitement. Little did we...

Here’s How To Build A Pro MUA Kit

By Olivia Wright, 6th September 2019

Building a makeup kit that can take you from a bedroom mirror makeup newbie to a fully fledged pro MUA...

Get The Look: Mmmmitchell

By Olivia Wright, 1st September 2019

You’ve got your hands on the most anticipated eyeshadow palette of the year – congratulations! Now the hard work is...

6 Beauty Products @mmmmitchell Always Has In His Kit

By Grace Day, 30th August 2019

Mitchell Halliday (or @mmmmitchell as he’s known by his one million followers on Instagram) is the man behind our obsession...