As a beauty writer I’m accustomed to grand claims. Serums that promise to erase blemishes, sprays that claim to turn straight hair curly, and lotions and potions to erase everything from wrinkles to acne. I’ve come used to taking them all with a rather large pinch of salt, but one claim that I never fail to fall victim to is everlasting lipstick. I love the idea, so I keep giving it another chance, but most don’t end up lasting through my morning coffee – and my biggest beauty pet peeve? Constantly reapplying.
My prayers were recently answered when Stila’s Stay All Day Liquid Lipstick landed on my desk. A deliciously creamy, full-coverage, matte formula that delivers intense hydration but also manages to stay in place for up to 6 hours of everlasting wear. Quite unlike other long-lasting lip options, it somehow manages to combine the merits of multiple lip formulas – the smooth application of a gloss, the finish of a lipstick, and the saturating endurance of a stain in one single silky-smooth formula. Upon application, the surprisingly light texture dries down to a fully-opaque matte finish which just does not fade. Truly, it outlasts everything – the toast I eat for breakfast, 2pm meetings, and that post-work glass of wine. What more could a (busy) girl want?