From Blogger To Businesswoman, Isabella Lowengrip Tells Us Everything About Her Beauty Brand

By Grace Day, 16th October 2018

A favourite with Instagram influencers and beauty editors alike, Swedish brand Lowengrip has finally brought its shelfie-worthy line of sensitivity-suitable…

The Best Dramatic Eyelashes For Halloween

By Grace Day, 15th October 2018

Make sure you don’t end up winging it this Halloween and prep every detail of your Halloween look in advance…

5 Minutes With Grace & Grace

By Grace Day, 14th October 2018

They may only be 15, but having started their YouTube channel three years ago and amassing over 250k followers in the meantime,…

The Best Primers For Oily Skin

By Grace Day, 12th October 2018

Primer is often seen as an unnecessary step, but if you find that oily skin interferes with your makeup, it…

Breaking Into Beauty: Meet Sarah, Events & Experiential Marketing Exec

By Grace Day, 11th October 2018

Anyone who works in beauty will tell you that it’s a fun, inspiring place, full of creative ideas (and the…

10 Things We Learned About Jeffree Star On The Can’t Relate Tour

By Grace Day, 10th October 2018

Picture this: a stage set with baby pink fur walls, bright pink leather sofas, sequinned curtains, and faux fur rugs,…

Get The Look: Half-Skull Makeup Tutorial

By Grace Day, 10th October 2018

We know you want to up your game when it comes to Halloween makeup, but if you want to show…

Get The Look: Half-Robot Makeup Tutorial

By Grace Day, 10th October 2018

Halloween is coming up, which means it's time to break into the unused shades in your makeup kit and master the…

I Went To A @mmmmitchell Masterclass And This Is What I Learned

By Eden Humphreys, 7th October 2018

Unless you’ve been a social media recluse for the last few months, you probably already follow @mmmmitchell and if you…

Meet The £4 Concealer That Broke The Internet

By Grace Day, 5th October 2018

There’s a new concealer on the BEAUTY BAY block, and it’s kind of a big deal... In fact, we predict…